Sales Lead, East Africa

Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer.\n\nThe foundation of our business was built by providing the continent’s migrant diaspora with safe, convenient international money transfers.\n\n### What You'll Be Responsible For\n* Driving customer acquisition and app adoption across East Africa.\n* Developing and executing regional sales strategies that deliver measurable growth.\n* Growing transaction volumes, customer retention, and market share.\n* Leading and developing Sales & Operations Assistants and sales agents.\n* Managing customer reactivation and retention initiatives.\n* Building strong relationships within diaspora and local communities.\n* Using sales data and market insights to optimise performance and identify new opportunities.\n* Collaborating with Marketing, Operations, Finance, and Compliance teams to drive business success.\n\n### Key Skills Required\n\n#### Commercial Excellence\n* Sales leadership and execution\n* Customer acquisition and growth strategies\n* Business development and market expansion\n* Sales forecasting and pipeline management\n* Revenue generation and target achievement\n* Customer retention and churn management\n\n#### Leadership & Team Development\n* Team leadership and coaching\n* Performance management\n* Agent network development\n* Influencing and stakeholder management\n* Change leadership\n* Talent development and succession planning\n\n#### Community & Relationship Management\n* Community engagement and activation\n* Partnership development\n* Relationship building and networking\n* Customer-centric thinking\n* Negotiation and influencing skills\n* Cultural awareness and market sensitivity\n\n#### Analytical & Strategic Thinking\n* Data analysis and reporting\n* KPI monitoring and performance optimisation\n* Strategic planning\n* Problem-solving and decision-making\n* Commercial insight generation\n* Market and competitor analysis\n\n#### Digital & Fintech Capabilities\n* Mobile app growth strategies\n* Digital customer onboarding\n* Customer journey optimisation\n* Mobile money ecosystems (M-Pesa, MTN MoMo, Airtel Money)\n* CRM and customer engagement tools\n* WhatsApp Business and community management\n\n#### Personal Attributes\n* Entrepreneurial mindset\n* Results-driven and highly accountable\n* Resilient and adaptable\n* Strong communication and presentation skills\n* Innovative and proactive\n* Energetic and self-motivated\n* Comfortable working in fast-paced, field-based environments\n\n### What We're Looking For\n* Experience in sales, business development, field operations, or commercial leadership, ideally within fintech, remittances, mobile money, financial services, or a high-growth customer-focused environment.\n* Passion for building relationships, developing people, and using insights to drive sustainable growth.\n* Academic Qualification: BA/BSc/HND.