The Sales - Exports Manager is responsible for driving sales expansion across target African countries. The role involves identifying new distributors, managing joint business plans, and ensuring commercial execution to grow the brand footprint.
Key Responsibilities
Market Development and Sales Growth
Drive sales expansion across target African countries through structured planning and execution.
Identify new distributors, evaluate potential partners, and support onboarding and performance management.
Develop joint business plans, pricing strategies, route-to-market models, and annual targets for each market.
Conduct regular market visits to assess brand presence, visibility, and compliance with agreed standards.
Distributor and Customer Management
Build strong relationships with distributors, wholesalers, and key accounts across African markets.
Monitor sell-in and sell-out performance, stock levels, and order cycles.
Ensure timely communication of promotions, pricing, forecasts, and order requirements.
Support distributors with sales training, merchandising standards, and market activation plans.
Commercial Execution
Prepare sales budgets, forecasts, distributor scorecards, and market performance reports.
Track competitor activity, pricing movements, and category trends in each market.
Work with Marketing on localised campaigns, product launches, and visibility materials.
Collaborate with Supply Chain and Logistics to ensure accurate documentation, timely shipments, and export compliance.
Market Knowledge and Compliance
Maintain up-to-date understanding of regulatory requirements, standards, and import procedures in each country.
Ensure product registration, labels, and documentation meet market rules.
Monitor currency, duty structures, and trade barriers and adjust plans accordingly.
People Leadership
Provide leadership to export sales teams and distributor sales representatives.
Responsible for recruitment and training of the team.
Conduct performance reviews, coaching, and capability building to strengthen in-market execution.
Promote a disciplined, target-driven, and customer-focused culture.
Qualifications and Experience
Bachelor’s degree in Business, Marketing, International Trade, or related field.
Minimum five to eight years’ export sales experience, with proven success in African markets.
Strong understanding of distributor management, route-to-market planning, and commercial execution.
Experience in FMCG preferred, especially food or consumer goods.
Strong negotiation, communication, and relationship management skills.
Ability to travel extensively across African markets.
Personal Attributes
Professional, dependable, and committed to strong commercial discipline.
Energetic, proactive, and driven to deliver results.
High attention to detail, accuracy, and structured planning.
Organised, disciplined, and consistent in follow-through.
Strong interpersonal skills and ability to work across cultures.
Calm under pressure, solutions-oriented, and adaptable to different markets.
Continuous improvement mindset with strong commercial awareness.
How to Apply
Interested and qualified candidates should apply online via MyJobMag's Snapstar Talent portal:
