The Sales and Marketing Officer is responsible for marketing the society and all its products, educating customers, and projecting the society’s image positively to members and the public. The role involves aggressive recruitment and deposit mobilization to drive the growth of the SACCO's asset and liability books.
Key Responsibilities
Member Recruitment: Conduct aggressive recruitment of existing members into the FOSA and new members into the Society.
Product Marketing: Market all SACCO products, including savings and credit facilities, to increase patronage.
Deposit Mobilization: Aggressively market deposit products to increase the society's liability book.
Asset Growth: Market loan facilities to existing and potential members to increase the society’s asset book and revenue.
Revenue Diversification: Promote transaction activities and micro-credit facilities to increase non-funded income.
Group Management: Train potential customers interested in forming groups and facilitate the formation of these groups.
Member Education: Educate members/customers before and after they take loans to ensure funds are applied to beneficial use.
Product Improvement: Regularly review society products to facilitate improvements that meet market demands and member needs while ensuring profitability.
Visibility: Enhance the Society’s visibility through regular email communications, updates on the website, and social media activity.
Advertising: Initiate and manage advertisements using brochures, flyers, notice boards, media, and emails.
Customer Relationship Management: Maintain close relationships with customers to ensure satisfaction and a high-quality experience.
Reporting: Provide periodic reports and circulations on sales and marketing activities.
Events & Forums: Organize and participate in customer forums and facilitate all general meetings for members.
Market Intelligence: Conduct market intelligence to understand emerging customer needs, competitor actions, and market trends to recommend proactive strategies.
Academic Qualifications & Experience
Minimum of a Diploma in Business Administration (Marketing Option) or its equivalent from a reputable institution. A Degree is an added advantage.
Minimum of 3 years of working experience in a financial services institution.
Proficiency in MS Office suite.
Key Skills and Competencies
High level of diligence and efficiency.
Demonstrated respect, integrity, and professional ethics.
Strong innovative and co-operative skills.
How to Apply
Interested and qualified candidates should apply online via the CDL recruitment portal through the link provided in the application section below.
