Sales and Marketing Officer

Crown Beachfront Vipingo (BFV) is a new luxury beach resort located along the scenic Vipingo coastline, offering world-class hospitality experiences, exceptional dining, wellness, recreation, and conference facilities.

Job Purpose

To promote Crown Beachfront Vipingo's products and services by developing and implementing sales and marketing initiatives, generating business opportunities, managing customer relationships, enhancing brand visibility, and driving revenue growth across accommodation, food and beverage, conferences, events, spa, recreation and other hospitality services.

Key Duties and Responsibilities

• Identify, develop and pursue new business opportunities to increase revenue and market share.
• Develop and maintain strong relationships with corporate clients, travel agents, tour operators, event organizers and other key stakeholders.
• Promote accommodation, conferences, meetings, weddings, events, restaurant, spa and other hotel services to prospective clients.
• Prepare and implement sales and marketing plans aligned with the Company's business objectives.
• Conduct sales visits, presentations and client meetings to generate new business.
• Prepare quotations, proposals and contracts for clients in accordance with company policies.
• Monitor market trends, competitor activities and customer preferences, and recommend appropriate marketing strategies.
• Coordinate digital marketing campaigns and support the management of the Company's website and social media platforms.
• Participate in exhibitions, trade fairs, roadshows and networking events to promote the Company's brand.
• Prepare sales forecasts, revenue reports and marketing performance reports.
• Maintain an up-to-date customer database and ensure effective customer relationship management.
• Follow up on customer enquiries, reservations and feedback to enhance customer satisfaction.
• Collaborate with other departments to ensure seamless service delivery and customer experience.
• Ensure achievement of assigned sales targets and revenue goals.
• Uphold the Company's brand standards and corporate image in all marketing activities.
• Perform any other duties as may be assigned by the Sales and Marketing Manager.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Revenue generated from new and existing clients.
• Number of new corporate accounts acquired.
• Customer retention and repeat business rate.
• Number of successful sales calls, meetings and presentations conducted.
• Occupancy and conference booking contribution.
• Conversion rate of enquiries into confirmed bookings.
• Growth in digital marketing engagement and lead generation.
• Customer satisfaction ratings.
• Timely submission of sales and marketing reports.
• Brand visibility through promotional activities and campaigns.

Education, Skills and Experience

• Bachelor's Degree in Marketing, Sales, Business Administration, Hospitality Management, Tourism Management, Public Relations or a related field from a recognized institution.
• Minimum of three (3) years' relevant experience in sales and marketing within the hospitality industry.
• Proven experience in business development, corporate sales, customer relationship management and digital marketing.
• Proficiency in Customer Relationship Management (CRM) systems, Microsoft Office applications and digital marketing tools.