The Sales and Marketing Officer is responsible for marketing the society and all its products, educating customers, and projecting the society’s image positively. This role focuses on driving growth through member recruitment, deposit mobilization, and strategic product positioning within the financial services sector.
Key Responsibilities
Member Recruitment: Aggressive recruitment of existing members into the FOSA and new members into the Society.
Product Marketing: Market all the Sacco products, both savings and credit facilities, in order to increase patronage.
Deposit Mobilization: Engage in aggressive marketing of deposit products to increase the society liability book.
Asset Growth: Aggressively market loan facilities to existing and potential members to increase the society’s asset book and revenue.
Non-Funded Income: Market transaction activities and Micro credit facilities to increase revenue from these business lines.
Customer Education: Training potential customers who want to form groups and facilitate the formation of these groups. Educate members before and after they take loans to ensure proper application.
Product Development: Regular review of the society’s products to facilitate improvements based on market demands and member needs.
Brand Visibility: Enhance the Society’s visibility by regular email communications, updates on the website, and social media.
Advertising: Initiate and ensure regular advertisements through channels like brochures, flyers, notice boards, media, and e-mails.
Relationship Management: Maintain close relationships with customers to ensure satisfaction and high-quality experience.
Reporting: Provide periodic reports and circulations on sales and marketing activities.
Events Coordination: Organize and participate in customer forums and facilitate all general meetings of the members.
Market Intelligence: Conduct market intelligence to understand emerging customer needs, competitors' actions, and general market trends.
Requirements and Qualifications
Minimum of a Diploma in Business Administration (Marketing Option) or its equivalent from a reputable institution.
A Bachelor’s Degree would be an added advantage.
Minimum of 3 years working experience in a financial services institution.
Proficiency in MS Office suite.
Demonstrated skills in diligence, efficiency, respect, integrity, innovation, and co-operation.
How to Apply
Interested and qualified candidates should apply online via the link provided below. This link will redirect you to the application portal on cdl.zohorecruit.com.
