The Co-operative Bank of Kenya is seeking a dedicated Sacco Business Development Manager to lead growth initiatives and enhance member engagement. The role is focused on recruiting new members, retaining existing ones, and developing financial products that meet the evolving needs of the Sacco's membership base.
Key Responsibilities
Member Recruitment and Retention: Drive initiatives to recruit new members while building and maintaining strong relationships with existing members to ensure satisfaction and retention. Identify new market opportunities and areas for growth.
Growth Strategy: Develop and implement strategies for deposit mobilization and loan book growth.
Product Development: Initiate and participate in the development of financial products and services to meet members’ changing needs and monitor product performance.
Marketing and Branding: Plan and execute marketing campaigns to promote the Sacco’s products and services. Develop strategies to promote the Sacco’s brand by engaging in corporate events and outreach programs.
Strategic Partnerships: Build strategic partnerships with institutions and corporates to expand product offerings.
Market Research: Conduct market research and analysis to inform new growth avenues for the Sacco, keep abreast of industry trends, and perform regular member satisfaction surveys.
Reporting: Prepare regular departmental reports with recommendations on a timely basis.
Leadership and Mentorship: Lead and mentor departmental staff to ensure optimal productivity and achievement of the set targets.
Member Education: Design annual member education programs in liaison with the CEO and education committee to enhance member engagement and financial literacy.
Digital Engagement: Monitor social media and online activities to increase engagement and visibility.
Qualifications and Experience
Education: A university degree in Marketing, Business Administration, Economics, Business Management, or its equivalent.
Experience: At least 5 years of experience in marketing and business development within the financial sector with a proven track record of driving growth and success.
Added Advantage: A diploma in Marketing, Co-operative Management, or Mass Communication will be an added advantage.
Professional Membership: Possession of relevant professional membership.
Technical Skills and Competencies
Strong networking and communication skills with proficiency in public relations.
Agile, resilient, and possess a flexible personality.
Conversant with online, social media, and digital marketing trends.
Excellent interpersonal, analytical, and problem-solving skills.
Strong leadership and team management skills.
Sociable with an outgoing personality.
Ability to work under pressure and achieve high levels of productivity.
Ability to prioritize tasks and meet deadlines.
Ability to work under minimal supervision.
Conversant with Microsoft Office applications, with specific proficiency in PowerPoint and spreadsheets.
