The Regional Parts Sales Representative is responsible for driving regional parts sales growth by developing and managing customer relationships, expanding market coverage, improving customer retention, supporting demand planning, and promoting genuine parts usage while achieving sales, profitability, and customer satisfaction targets.
Key Responsibilities
Sales & Business Development
Develop and execute regional sales plans to achieve parts sales revenue and gross margin targets.
Grow market share by identifying new business opportunities, recruiting new Parts stockists, and expanding existing customer accounts.
Conduct regular customer visits, presentations, and business reviews.
Reactivate dormant customers and develop strategies to increase purchase frequency.
Promote genuine parts through customer education and marketing initiatives.
Identify upselling and cross-selling opportunities across the product portfolio.
Dealer Network Development
Develop, support, and continuously appraise the regional dealer network.
Monitor dealer and parts stockist performance and recommend improvement initiatives.
Ensure dealer/Parts stockist branding and visibility comply with company standards.
Coordinate regional Parts marketing campaigns and promotional activities.
Provide product knowledge and sales support to dealer staff.
Customer Relationship Management
Maintain strong relationships with fleet customers, dealers, Parts stockists, and independent workshops.
Respond promptly to customer enquiries and resolve complaints through root cause analysis.
Conduct post-sale follow-ups to improve customer satisfaction.
Gather customer feedback and recommend service improvements.
Maintain high customer retention through proactive engagement.
Sales Planning & Market Intelligence
Prepare weekly, monthly, and quarterly territory plans.
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