Regional Business Executive Kisumu - Agri Mechanization
Kisumu
Posted 10 April, 2026
Deadline 17 April, 2026
0
SalesFull-TimeMid-level(3-5 yrs)
Job Description
CFAO Kenya is looking for a Regional Business Executive based in Kisumu for their Agri Mechanization division. This role is responsible for driving the growth and success of the Case and Captain tractor brands within the assigned region.
Job Purpose
The position is responsible for:
Achievement of set sales targets for Units, implements and spare parts.
Brand development and promotion in the region.
Dealer support in the assigned region.
Planning and execution of Sales and Marketing events in the region.
Customer relationship Management.
Main Responsibilities
Operational Responsibilities
Develop and coordinate execution of Sales and Marketing events for Case and Captain brand development and sales enhancement.
Support dealers and agents in the region through product and sales training, promotional events, display/consignment units and joint customer visits.
Maintain database of all existing and potential customers and develop enduring customer relationships.
Conduct regular field visits to prospect for clients in order to expand the customer and market base for Case & Captain tractors, implements, and spare parts.
Attend to referrals and clients who visit the showroom to promote products and close sales.
Prepare accurate quotations and track conversion to sales.
Prepare and share timely sales, marketing events, and other reports to assist management in monitoring and enhancing performance.
Offer financing facilitation through sourcing, documentation, and follow-up on finance applications for clients to enhance the achievement of sales targets and customer retention.
Coordinate and follow through on any after-sales issues that arise after delivery of units to clients for enhanced customer satisfaction and retention.
Plan and execute, in conjunction with the Aftersales Manager, spare parts sales strategies in the region.
Gather and share market information on industry trends, emerging opportunities, and competitors’ sales volumes and activities to assist in the quick review of divisional strategies.
Participate in marketing activities to promote Case & Captain products and product awareness for market expansion as well as the acquisition of new customers.
Support in training new staff and agents on product knowledge.
Qualifications and Experience
Bachelor’s degree in Sales & Marketing, Engineering, or Business.
Minimum 3 years’ working experience in Sales in the Agriculture Machinery or Automotive industry.
How to Apply
Interested and qualified? Go to CFAO Kenya on cfaokenya.co.ke to apply online. Ensure your application is submitted before the deadline on April 17, 2026.