Regional Business Executive Kisumu - Agri Mechanization

Job Purpose

The position is responsible for:

• Achievement of set sales targets for Units, implements and spare parts.
• Brand development and promotion in the region.
• Dealer support in the assigned region.
• Planning and execution of Sales and Marketing events in the region.
• Customer relationship Management.

Main Responsibilities

Operational Responsibilities

• Develop and coordinate execution of Sales and Marketing events for Case and Captain brand development and sales enhancement.
• Support dealers and agents in the region through product and sales training, promotional events, display/consignment units and joint customer visits.
• Maintain database of all existing and potential customers and develop enduring customer relationships.
• Conduct regular field visits to prospect for clients in order to expand the customer and market base for Case & Captain tractors, implements, and spare parts.
• Attend to referrals and clients who visit the showroom to promote products and close sales.
• Prepare accurate quotations and track conversion to sales.
• Prepare and share timely sales, marketing events, and other reports to assist management in monitoring and enhancing performance.
• Offer financing facilitation through sourcing, documentation, and follow-up on finance applications for clients to enhance the achievement of sales targets and customer retention.
• Coordinate and follow through on any after-sales issues that arise after delivery of units to clients for enhanced customer satisfaction and retention.
• Plan and execute, in conjunction with the Aftersales Manager, spare parts sales strategies in the region.
• Gather and share market information on industry trends, emerging opportunities, and competitors’ sales volumes and activities to assist in the quick review of divisional strategies.
• Participate in marketing activities to promote Case & Captain products and product awareness for market expansion as well as the acquisition of new customers.
• Support in training new staff and agents on product knowledge.

Qualifications and Experience

• Bachelor’s degree in Sales & Marketing, Engineering, or Business.
• Minimum 3 years’ working experience in Sales in the Agriculture Machinery or Automotive industry.