Public Relations Specialist

Responsibilities

• Influencer & KOL Management: Identify, recruit, and manage strategic relationships with key Kenyan Key Opinion Leaders (KOLs) and influencers to drive brand advocacy. Oversee the product seeding process and supervise the production of high-quality influencer content to ensure accurate messaging.
• Database Maintenance: Maintain a comprehensive database of core KOLs and foster long-term partnerships for consistent brand visibility.
• Media Relations: Leverage existing personal networks to secure high-level coverage in top-tier Kenyan tech media and mainstream publications. Act as the primary point of contact for media inquiries and facilitate interviews, press briefings, and media tours.
• Launch Execution: Ensure maximum media exposure during product launches while maintaining daily relations and coverage analysis.
• Content Creation: Draft, edit, and localize press releases, media kits, and Q&A documents to fit the Kenyan market. Translate global technical specifications into compelling local stories that resonate with Kenyan consumers.
• Event Management: Lead the planning and on-site execution of PR events, including product launches, media salons, and fan experiences.
• Reputation Management: Monitor industry news and social media sentiment to proactively manage negative publicity and mitigate reputational risks.

Requirements and Qualifications

• Education: A Bachelor's degree (BA/BSc/HND) in Public Relations, Communications, Journalism, or a related field.
• Experience: Minimum 3-5 years of experience in Public Relations, preferably in the Mobile Phone, Consumer Electronics (3C), or Tech industry.
• Network: Must possess a proven, existing network of contacts within the Kenyan mobile/tech media landscape and top-tier KOLs.
• Communication: Exceptional command of both English and Swahili in written and verbal communication.
• Digital Literacy: Strong understanding of the local digital landscape, including Instagram, TikTok, YouTube, and Twitter/X.
• Attributes: Results-oriented personality with high energy and the ability to work under the pressure of fast-paced product launch cycles.

How to Apply

Interested candidates should send their CVs to jobs@peoplelink.co.ke, with the job title "Public Relations Specialist" as the subject line.