Marketing Officer (Manufacturing - Building Materials)

Key Responsibilities and Duties

• Campaign Execution: Execute marketing campaigns across various counties to increase product footprint.
• Strategy Development: Develop and execute comprehensive marketing strategies to promote company products effectively.
• Digital Marketing: Plan and manage digital marketing campaigns including social media, website content, and paid advertisements.
• Collateral Creation: Create marketing materials such as brochures, presentations, product catalogues, and promotional content.
• Market Intelligence: Conduct market research to identify industry trends, customer needs, and competitor activities.
• Event Coordination: Organize and coordinate promotional events, exhibitions, and product launches.
• Performance Monitoring: Monitor campaign performance and prepare detailed marketing reports for management.
• Sales Alignment: Collaborate with the sales team to align marketing strategies with revenue targets.
• Field Activations: Coordinate product training, exhibitions, and field activations nationwide.
• Customer Feedback: Handle customer feedback loops to ensure continuous improvement in service delivery.

Skills, Experience, and Qualifications

• Education: Bachelor’s degree or a Diploma in Marketing, Business Administration, Communications, or a related field.
• Experience: At least 5 years of experience in marketing, preferably in a manufacturing (building materials) industry, training, or a related role.
• Technical Skills: Proficiency in digital marketing, campaign management, and market analysis.
• Soft Skills: High level of creativity, innovation, analytical thinking, and market awareness.
• Communication: Excellent interpersonal and communication skills.
• Attributes: Strong teamwork, collaboration, organization, time management, results-driven, and proactive approach.

How to Apply

Interested and qualified candidates should forward their CV to: careers@orchidhr.co.ke using the position "Marketing Officer (Manufacturing - Building Materials)" as the subject of the email. Applications can also be submitted through the application portal.