Marketing Officer I

The Marketing Officer I role (Job Reference EASA/AS/62/26) involves executing marketing policies, procedures, strategies, standards, and guidelines focused on the school's products and services within the Kenya Civil Aviation Authority (KCAA). This role is crucial for growing student enrollment and enhancing the school's market presence within the industry.

Duties and Responsibilities

• Implementing marketing policies, procedures, strategies, standards and guidelines for the school’s products and services.
• Maintaining a database of prospective customers, investors and/or the community.
• Organizing campaigns for marketing the school’s initiatives.
• Supporting the development of web content in consultation with different functional areas.
• Organizing preparation of materials that describe and promote the schools’ products and services.
• Carrying out market research, and developing marketing strategies to grow student enrollment at the school.
• Supporting the development of products and services that meet industry training needs.
• Addressing customer complaints and ensuring superior customer experience.
• Mapping out customer perceptions, preferences and requirements.
• Gathering customer ideas for product and service improvement.
• Processing orders for advertisement.
• Promoting and advertising products of the school for increased business opportunities.

Person Specifications and Qualifications

For appointment at this grade, an officer must have at least:

1. Experience: Three (3) years’ relevant work experience as a Marketing Officer II or in a comparable position.
2. Education: Bachelor’s degree in Marketing or its equivalent from a recognized institution; OR Bachelor’s degree in Social Science with a Diploma in Marketing or its equivalent from a recognized institution.
3. Performance: Shown merit and ability as reflected in work performance and results.
4. Skills: Proficiency in Computer applications.