The Marketing Manager for Pepsodent is responsible for driving consumer demand and achieving exceptional achievement of business objectives for their respective power brand and other selected brands within their portfolio. This role involves translating business strategy into actionable marketing plans, leading demand creation, and championing a digital-first, social-first approach to brand building and consumer engagement. A key objective is driving innovation to achieve ambitious business goals, delivering multi-year brand growth, penetration, brand power KPIs, and business model enhancement. This position requires partnering with respective Customer Strategy & Planning teams to develop and execute channel & category strategy to deliver targets for the year, and manage the levers of NRM & Trade Investments for customer business development teams.
Main Responsibilities
- Translate the 1UL AML brand strategic vision into comprehensive Power Brand Marketing Plans specifically tailored for your market, acting as the guardian of these plans and ensuring their effective implementation.
- Lead and inspire the market Demand Creation agenda in your market, fostering a culture of accountability, collaboration, innovation, and excellence in execution.
- Set ambitious annual OKRs for Power Brand Demand Creation Squads to deliver in quarterly iterations.
- Oversee Direct-to-Consumer strategies, and the execution of global brand innovations (as market taker).
- Act as a driving force and guardian for the quality and consistency of execution across all touchpoints including in-store.
- Collaborate with Business Group/Design Market (as agreed per campaign) to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.
- Drive all marketing activities focused on (digital) Consumer Demand Creation, in partnership with 1UL AML DMC, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across for your respective power brand.
- Lead the Digital Marketing agenda for your power brand, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns.
- Collaborate with the DMC Lead and the CMI Lead to test and produce assets, to collect market insights and drive media/digital communication.
- Note: You may be a Power brand leader for EWA region, over and above your primary role of power brand leader in your primary market.
Required Experiences & Qualifications
Successful candidates must demonstrate proficiency across several core areas:
- Demand Creation Leadership: 4+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry.
- Education: Possession of a BA/BSc/HND qualification.
- Strategic Planning & Execution: Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results.
- Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.
- Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including customer development, R&D, finance, and creative agencies, to achieve shared goals.
- Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimising campaign spending.
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