Marketing Manager

Duties and Responsibilities

Strategy & Planning

• Develop annual group marketing strategy aligned to business targets.
• Create brand positioning for each company within the group.
• Define target customer segments and value propositions.
• Develop campaign calendars for all brands.
• Prepare and manage the marketing budget.

Revenue & Lead Generation

• Build structured lead generation funnels.
• Support sales teams with marketing materials and pitch decks.
• Design B2B acquisition campaigns.
• Track and optimize cost per lead.
• Support tender visibility and market intelligence.

Brand Management

• Standardize brand identity across all companies.
• Ensure consistent messaging and visual alignment.
• Manage website, social media, PR, and digital presence.
• Develop thought leadership positioning for the leadership team.

Digital & Performance Marketing

• Manage digital campaigns across platforms like LinkedIn and Google.
• Oversee content creation including case studies, brochures, and newsletters.
• Improve website traffic and conversion rates.
• Implement CRM and lead tracking systems.

Market Intelligence

• Perform competitor analysis.
• Track industry trends and analyze customer feedback.
• Recommend new product or service positioning.

Team & Vendor Management

• Manage designers, agencies, and content creators as needed.

Requirements

• Degree in Marketing, Business, Communications, or a related field.
• 5–8 years’ experience in B2B marketing.
• Proven experience managing multiple brands simultaneously.
• Strong digital marketing capability.
• Data-driven and commercially oriented mindset.
• Excellent presentation and strategic thinking skills.