Grounded is both a women- and family-run business. Our goal is to create healthy, sustainable homes through safer, eco-friendly products. Made in Kenya.
We are seeking a highly organized, detail-oriented Marketing Associate to act as the primary point of contact and internal owner for our external marketing firm, as well as a key execution partner across community, e-commerce, retail, and content needs. This role is responsible for ensuring marketing outputs are clear, accurate, on-brand, and operationally usable — from WhatsApp messages and product descriptions to coupons, loyalty schemes, point-of-sale materials, and training content. The Marketing Associate acts as a coordinator, translator, and executor, connecting commercial intent, creative output, and technical implementation across teams.
Responsibilities (What You’ll Do)
Marketing Firm & Campaign Coordination (Primary Ownership)
- Serve as the day-to-day point of contact for Grounded’s external marketing firm.
- Translate internal priorities into clear briefs, timelines, and deliverables.
- Review and quality-check outputs for accuracy, brand alignment, and practical use.
- Coordinate internal feedback and ensure timely implementation.
- Track campaigns, assets, approvals, and documentation for internal visibility.
Community Management & Outbound Messaging
- Own Grounded’s WhatsApp communities and outbound customer communications.
- Draft and schedule approved outbound copy for launches, education, reminders, and promotions.
- Maintain consistent tone and clarity across WhatsApp, SMS, and direct channels.
- Coordinate closely with Customer Service and Sales to reflect real-time customer needs and realities.
- Own Grounded’s LinkedIn profile, posts, and replies.
Retail & E-commerce Marketing Support
- Own short and long product descriptions for the Grounded website and retailer portals.
- Ensure correct photos, formats, and copy (descriptions) are available and up to date for: Grounded e-commerce and Retailer websites and onboarding portals.
- Coordinate updates to ensure consistency across platforms, SEO alignment, and accuracy.
- Support launches, bundles, seasonal promotions, and range updates.
E-commerce Promotions, Coupons & Loyalty Schemes
- Act as the point person for managing e-commerce coupon, wallet credit, and loyalty scheme strategy and coordination.
- Own the marketing and customer logic behind promotions, including discount codes and coupons, store credit/wallet credits (refunds, goodwill, campaigns), and loyalty or repeat-purchase schemes.
- Translate commercial and marketing objectives into clear briefs for the tech/web development team.
- Coordinate setup, testing, timing, and go-live of promotions across systems.
- Ensure Customer Service and Sales teams are fully briefed on mechanics and usage.
- Maintain documentation of active and historical promotions to prevent errors, duplication, or customer confusion.
Creative & Design Support (POS, Visuals, Photography)
- Support the design and rollout of point-of-sale materials (signage, shelf talkers, posters, flyers).
- Coordinate basic product photography needs, including shot lists and asset organization.
- Work with designers or agencies to ensure assets are practical for retail, markets, and sales teams.
- Maintain a clean, well-organized library of approved creative assets.
Copywriting & Brand Language Ownership
- Draft and maintain copy across multiple formats, including blog posts and newsletters, training materials and product guides, customer service scripts and FAQs, and approved brand language, phrasing, and “words”.
- Ensure all copy reflects Grounded’s education-first, values-led approach.
- Provide ready-to-use copy for Sales, Training, and Customer Experience teams.
Required Qualifications and Skills (What You’ll Need)
- BA/BSc/HND qualification.
- 1–3 years of experience in marketing, communications, or a related role.
- Strong writing and editing skills with exceptional attention to detail.
- Design skills with an attention to brand book/style guide.
- Comfort coordinating with agencies, designers, and technical teams.
- Ability to manage multiple workstreams without losing quality or deadlines.
- Practical understanding of digital marketing, e-commerce, and customer communication channels.
- High ownership mindset – tasks are tracked, closed, and documented.
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