As a Key Accounts Manager specializing in Supermarkets, you will be responsible for managing and expanding the company's presence within major retail chains. This role focuses on the distribution of alcoholic beverages, requiring a deep understanding of the wines and spirits market and the modern trade channel. You will oversee account growth, product listings at head office levels, and supervise a field team of merchandisers and promoters to ensure sales targets and brand visibility are achieved.
Responsibilities
Account Management: Manage and grow key accounts by listing new products at head office levels and ensuring consistent follow-up on payments.
Retail Oversight: Oversee all supermarket tiers (including hypermarkets) through regular store visits to verify stock levels and timely order placement.
Brand Activation: Lead the launch and promotion of new brands in the market to increase brand visibility and market share.
Team Leadership: Supervise and coordinate the activities of sales merchandisers and promoters, ensuring they follow set schedules and execution standards. Take full accountability for achieving monthly sales targets for the entire team as well as individual members.
Inventory & Logistics: Manage customer inventory levels, oversee order placement, track deliveries, and ensure a smooth replenishment process.
Market Intelligence: Monitor competitor activities and market trends to support data-driven strategic decision-making.
Product Knowledge: Develop in-depth knowledge of the company's portfolio and effectively communicate product benefits to both clients and internal teams.
Compliance & Safety: Ensure all field activities are conducted safely and in alignment with company standards while utilizing the company vehicle responsibly.
Reporting: Maintain accurate records of store visits, sales reports, and customer feedback in maintenance logbooks and digital records.
Requirements and Qualifications
Education: BA/BSc/HND qualification.
Experience: 5-10 years of proven sales experience specifically in the distribution of alcoholic beverages to supermarkets and fuel stations.
Market Knowledge: Deep understanding of wines and spirits with extensive familiarity with the modern trade channel.
Networking: Strong existing relationships and a proven track record of listing new products with supermarket head offices.
Technical Skills: High level of proficiency in Microsoft Word, Excel, and Outlook for reporting and data management.
License: A valid driving license is mandatory for field operations.
Leadership: Prior experience in team leadership, specifically managing junior team members, sales merchandisers, and promoters.
Send your CV to jobs@peoplelink.co.ke with "Key Accounts Manager" as the subject.
How to Apply
Interested candidates should send their CV to jobs@peoplelink.co.ke with "Key Accounts Manager" as the subject line. Please note that while the job post mentions an alternative email (hrsupport@peoplelink.co.ke), that instruction includes an incorrect subject line ("Petrol Station Attendant"), so using the primary jobs@peoplelink.co.ke address is recommended.
