Tristar Global Logistics is seeking an In-House Social Media Manager to build and execute a platform-appropriate social media strategy for Onyx Fitness. The successful candidate will grow the brand’s following, reach, and engagement, producing a consistent flow of original, high-quality content and converting social engagement into measurable business outcomes such as leads and memberships.
Role Objectives
- Build and execute a platform-appropriate social media strategy for Onyx Fitness.
- Grow the brand’s following, reach, and engagement among its target audience.
- Produce a consistent, high-quality flow of original content (graphics, short-form video, copy).
- Convert social engagement into measurable business outcomes, leads, enquiries, and memberships.
- Protect and strengthen the brand’s identity, voice, and reputation online.
- Provide leadership with clear, regular reporting on performance against agreed targets.
Scope and Key Responsibilities
Strategy and Planning
- Develop and maintain a monthly content calendar aligned to business priorities, promotions, and seasonal moments.
- Define platform strategy (e.g., Instagram, TikTok, Facebook, YouTube), selecting the right channels for the audience rather than posting identically everywhere.
- Set and agree growth and engagement targets with management each quarter.
Content Production
- Create original graphics, short-form video (Reels/TikTok/Shorts), and written copy in the brand’s voice.
- Shoot and edit photo and video content on location (gym floor, classes, member stories, events).
- Maintain consistent visual identity, templates, and brand guidelines across all output.
- Use AI and design tools responsibly to increase content volume without diluting brand voice or quality.
Publishing and Community Management
- Schedule and publish content across all active channels using a social media management tool.
- Monitor comments, direct messages, mentions, and reviews daily, responding promptly and on-brand.
- Escalate complaints, sensitive issues, and sales-ready enquiries to the appropriate person or team.
- Foster community engagement through prompts, polls, user-generated content, and member features.
Paid Social and Campaigns
- Plan and run paid social campaigns (boosted posts and ad sets) within an agreed budget.
- Coordinate launch and promotional campaigns end-to-end, from concept to post-campaign review.
- Manage ad spend responsibly, track cost per result, and optimize toward the most efficient outcomes.
Analytics and Reporting
- Track performance using native analytics and the chosen management tool.
- Produce a monthly performance report covering growth, engagement, reach, and conversions/enquiries, with clear commentary and recommendations.
- Use data to iterate, identify what works, drop what does not, and brief management on insights.
Coordination
- Liaise with gym staff, trainers, and any external creators or agencies.
- Keep brand assets (photos, videos, logos, templates) organized and backed up.
- Ensure all content complies with relevant advertising, data-protection, and platform rules.
Key Deliverables
- Monthly: Content calendar; published content per agreed cadence; monthly performance report.
- Weekly: Scheduled posts across active channels; community engagement (responses to comments/DMs); short weekly progress check-in.
- Quarterly: Strategy review and revised targets; campaign performance review; competitor and trend scan.
- Ongoing: Brand-consistent creative output; organized, backed-up asset library; timely escalation of issues and leads.
Qualifications and Experience
- Diploma or degree in marketing, communications, digital media, or a related field, or equivalent demonstrable experience.
- Minimum 2–3 years’ hands-on social media management experience with evidence of accounts personally grown (follower and engagement growth you can show).
- A portfolio of published work, graphics, video, and live accounts, available for review.
- Demonstrated experience developing and executing social media strategy, not only posting content.
- Experience producing short-form video (shooting and editing) is strongly preferred.
- Desirable experience with fitness, wellness, lifestyle, or consumer brands.
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