Marketing and CommunicationsFull-TimeSenior-level(6+ yrs)
Job Description
The Head of Marketing & Communications – East Africa is responsible for defining and executing the regional marketing and communications strategy to drive brand growth, customer engagement and commercial performance across the East African markets. The role ensures strong alignment between corporate brand strategy and local market execution, while strengthening brand equity, reputation and customer loyalty for the Carrefour brand and Majid Al Futtaim Retail.
Key Responsibilities
Regional Strategy: Develop and lead the regional marketing and communications strategy to drive brand growth, customer traffic, and commercial performance across East Africa.
Integrated Campaigns: Oversee integrated marketing campaigns across digital, social media, in-store, and traditional channels to support promotions, new store openings, and commercial initiatives.
Brand Positioning: Strengthen the Carrefour brand positioning by ensuring consistent brand identity, messaging, and customer experience across all markets and touchpoints.
Customer Growth: Drive customer acquisition and loyalty initiatives, leveraging CRM, data analytics, and targeted marketing programs.
Cross-functional Alignment: Collaborate with commercial, operations, and e-commerce teams to align marketing initiatives with business priorities and revenue growth.
Resource Management: Manage marketing budgets, agencies, and external partners to ensure effective campaign execution and strong return on investment.
Team Leadership: Lead and develop the marketing and communications team across East Africa, building capabilities and ensuring high performance.
Data Analytics: Lead market insights and customer analytics, translating consumer trends and data into actionable marketing strategies that improve campaign effectiveness and customer experience.
Requirements
Bachelor's degree in Marketing, Business, Commerce or any relevant field.
An MBA in the same field is considered an advantage.
10-15 years of professional experience in marketing and communications.
Possess strong analytical and technical skills.
How to Apply
Interested and qualified candidates should apply online through the Majid Al Futtaim careers portal: Apply Here
How to Apply
Interested and qualified candidates should apply online via the provided link to the Majid Al Futtaim careers portal: https://www.myjobmag.co.ke/apply-now/1194227. Ensure you have your CV and relevant documents ready for the application.
