About Pwani Oil
Pwani Oil Products is a leading FMCG manufacturer in Kenya with state-of-the-art facilities in Jomvu and Kikambala. Pwani Oil produces high-quality edible oils, laundry, and bathing soaps, and is expanding into new consumer product lines.
Role Overview
The Head of Marketing will lead commercial marketing efforts across traditional trade, modern trade, and export markets. This senior leadership role is responsible for driving brand growth, market share expansion, digital marketing strategies, and consumer product launches, including Pwani's new cosmetics line.
Key Responsibilities
- Develop and execute marketing strategies across traditional trade, modern trade, and export markets.
- Drive market research, consumer insights, and competitive intelligence to identify growth opportunities.
- Lead product launches, branding, and promotional campaigns, including the launch of Pwani’s new cosmetics line.
- Build strong relationships with customers, distributors, partners, media, and other key stakeholders.
- Lead digital marketing, media buying, and integrated communications to maximize brand visibility and ROI.
- Manage the marketing budget and use data-driven insights to optimize campaign performance.
- Partner with Sales, R&D, Operations, and other functions to align marketing with business objectives.
- Lead, mentor, and develop a high-performing marketing team.
- Represent the company externally and strengthen its brand reputation through effective corporate communications.
Requirements & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
- Membership with the Marketing Society of Kenya (MSK).
- Minimum of 15 years’ experience in senior commercial leadership within the FMCG or related industry, with exposure to traditional markets, modern trade, export, and marketing.
- Proven track record in brand growth and market share expansion.
- Proven marketing leadership experience within the consumer goods industry.
How to Apply
Send your CV directly to jobs@pwani.net.
