At Knight Frank, we build long-term relationships, which allow us to provide personalised, clear and considered advice on all areas of property in all key markets.
Scope of Work
- Developing and implementing innovative digital marketing strategies aligned to retail and mall objectives.
- Managing and growing the mall's digital engagement and presence across social media, website, email marketing, and paid media platforms.
- Preparing the monthly content calendar of events, promotions, and daily digital content posting.
- Planning, executing, and optimising digital campaigns across all channels.
- Preparing clear and structured creative briefs for design and content execution.
- Producing, publishing, and managing high-quality content including photography, videography, motion graphics, and digital creatives.
- Monitoring, analysing, and reporting campaign performance using analytics tools, with actionable insights and recommendations.
- Coordinating with tenants to support their promotional campaigns and create collaborative marketing opportunities.
- Collaborating with third-party partners and stakeholders to align seasonal and strategic marketing initiatives.
Key Skills & Competencies
- Conversant with digital marketing tools and platforms including AI, Google Ads, Meta Business Suite, Bulk email marketing platforms, and content management systems.
- Proficiency in social media strategy, content creation, scheduling, and performance analysis.
- Experience with GEO, SEO, SEM, and analytics tools such as Google Analytics, Meta Insights, etc.
- Ability to translate overall marketing KPIs into actionable digital strategies.
- Strong copywriting and visual storytelling skills tailored for digital platforms.
- Knowledge of consumer trends and shopping behaviours in retail environments.
- Analytical mindset with the ability to interpret data and turn insights into strategic recommendations.
- Excellent communication and interpersonal skills; able to work collaboratively across departments, suppliers, and stakeholders.
- Organised, creative, and results-driven with the ability to manage multiple projects and deadlines.
- Knowledge of local digital landscape and consumer engagement trends in the Laikipia, Meru, Nyeri and overall Kenyan market is an added advantage.
Requirements & Qualifications
- Minimum of 3 years' experience in Digital Marketing, with at least 1 year focused on retail or shopping mall environments.
- Bachelor's Degree in Marketing, Communications, Digital Media / Marketing, or a related field.
How to Apply
Applications should be emailed to recruitment@ke.knightfrank.com by close of business on 12th August, 2026.
