Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Role Objective
Our client is seeking a Group Marketing Executive who will be responsible for developing and executing integrated marketing strategies across all subsidiary companies under the group. The role requires a creative, analytical, and results-driven professional capable of managing multi-industry campaigns, digital platforms, branding initiatives, and lead generation strategies. This position plays a critical role in strengthening brand positioning, increasing market share, and driving business growth across the group.
Core Duties and Responsibilities
Marketing Strategy & Planning
Develop and implement comprehensive group-wide marketing strategies.
Create annual marketing plans and budgets for each subsidiary.
Align marketing objectives with overall business goals.
Brand Management
Ensure brand consistency across all subsidiaries.
Oversee brand positioning, messaging, and visual identity.
Develop brand guidelines for the company and its subsidiaries.
Digital Marketing & Online Presence
Manage social media platforms, websites, and digital campaigns.
Implement SEO, email marketing, and paid advertising strategies.
Track digital analytics and optimize campaigns accordingly.
Campaign & Promotions Management
Plan and execute promotional campaigns for agriculture products, events, logistics services, and e-commerce offerings.
Coordinate product launches and marketing activations.
Work closely with sales teams to generate qualified leads.
Market Research & Analysis
Conduct market research and competitor analysis.
Identify new market opportunities and customer segments.
Prepare performance reports with actionable insights.
Stakeholder & Vendor Coordination
Liaise with designers, printers, media agencies, and external partners.
Coordinate marketing activities with subsidiary managers.
Job Specifications and Qualifications
Education
Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field (Required).
Postgraduate Diploma or MBA in Marketing (Added Advantage).
Experience
Minimum 3–5 years of experience in marketing.
Proven experience managing digital marketing campaigns.
Experience handling multi-brand or multi-sector marketing is an advantage.
Strong understanding of branding, social media, and performance marketing.
Key Competencies
Strategic thinking and creativity
Strong analytical and data interpretation skills
Excellent communication and presentation skills
Budget management capability
Ability to manage multiple projects simultaneously
Strong organizational and time management skills
Results-oriented mindset
How to Apply
Interested and qualified candidates should forward their CV to: careers@emergeegressconsulting.com using the position as the subject of the email. You can also apply online via the application portal at https://www.myjobmag.co.ke/job-application/1163579
How to Apply
Interested and qualified candidates should forward their CV to: careers@emergeegressconsulting.com using the position as the subject of the email. Alternatively, candidates may apply through the online portal at https://www.myjobmag.co.ke/job-application/1163579.
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