Field Sales Representative - Nyandarua

The role requires a strong field presence, deep product knowledge, excellent customer service, disciplined reporting, and consistent use of the company’s field automation system.

Key Responsibilities

1. Sales Growth and Territory Management

• Grow sales revenue within the assigned territory in line with daily, monthly, quarterly, and annual targets.
• Identify, profile, and onboard new customers including stockists, retailers, farms, institutions, and farmer groups.
• Maintain regular visit schedules for existing customers to drive repeat business.
• Ensure proper coverage of the assigned territory through planned customer visits and route management.
• Support the launch and uptake of new products introduced by the company.
• Monitor competitor activity, market pricing, product availability, and customer buying trends.

2. Customer Relationship Management

• Build and maintain strong relationships with customers in the assigned territory.
• Understand customer needs and recommend appropriate products and solutions.
• Handle customer queries, complaints, and product-related concerns promptly and professionally.
• Follow up on customer orders to ensure timely processing, dispatch, and delivery.
• Educate customers on correct product use, dosage, timing, crop application, safety, and expected outcomes.
• Support customers with basic agronomic advice and escalate technical matters where necessary.

3. Demand Creation and Product Promotion

• Conduct product demonstrations, farmer trainings, field days, shop activations, and customer clinics where required.
• Work closely with supplier representatives to promote strategic products and campaigns.
• Support marketing initiatives such as farm clinics, seasonal campaigns, and product promotions.
• Identify key crops and seasons in the territory and align sales activities accordingly.
• Create awareness for new products, slow-moving products, and priority supplier brands.

4. Order Collection and Sales Support

• Collect customer orders and submit them through the approved company process or field automation system.
• Ensure customer orders are accurate, complete, and submitted within required timelines.
• Confirm product availability, pricing, delivery requirements, and customer credit status before order processing where applicable.
• Follow up with internal teams to ensure customer orders are fulfilled efficiently.
• Ensure customers understand ordering requirements, LPO procedures, payment terms, and delivery timelines.

5. Credit, Collections and Account Follow-Up

• Support the accounts team in following up on outstanding customer balances.
• Encourage timely payments within approved credit terms.
• Report customers showing delayed payments, disputes, or signs of credit risk.
• Ensure customers receive invoices, statements, credit notes, and delivery documents where necessary.
• Avoid making unauthorized credit commitments or payment arrangements outside approved company policy.

6. Customer Data and Field Automation

• Use the company’s field automation system to record all visits, customer interactions, orders, attendance, and market information.
• Capture accurate customer data including business name, contact person, phone number, location, customer category, crop focus, and buying potential.
• Update customer records regularly to support better territory planning and segmentation.
• Submit daily, weekly, and monthly field activity reports as required.
• Ensure all field activity is verifiable through the approved reporting tools.

7. Market Intelligence and Reporting

• Report market trends, competitor prices, product movement, customer complaints, and emerging crop issues.
• Identify high-potential areas, new farm developments, new stockists, and institutional opportunities.
• Provide feedback on customer demand, product gaps, pricing concerns, and competitor promotions.
• Share weekly reports on visits made, orders collected, collections followed up, new customers added, and challenges faced.

8. Compliance and Professional Conduct

• Represent Ciira Agrovet Supplies Ltd professionally at all times.
• Follow company policies on pricing, credit, customer engagement, reporting, product handling, and ethical sales conduct.
• Ensure customers receive accurate product information and avoid misleading claims.
• Maintain confidentiality of company information including pricing, customer lists, supplier terms, sales targets, and business strategy.
• Safeguard company property including samples, promotional materials, uniforms, devices, motorbike/vehicle, and sales tools.
• Observe safety, regulatory, and responsible-use guidelines for agrochemicals and related products.