The Enrolments Officer is a high-impact, target-driven sales professional responsible for converting prospective families into enrolled students. This role sits at the intersection of sales, marketing, and customer experience—owning the full admissions funnel from lead engagement to successful enrolment. The ideal candidate combines commercial acumen, relationship-building excellence, and structured follow-through to deliver enrolment targets while upholding the Makini brand promise: Through Excellence We Rise.
Duties & Responsibilities
Lead Conversion & Sales Execution
Proactively engage and convert prospective families through calls, emails, WhatsApp, and in-person interactions.
Manage and nurture a pipeline of leads from enquiry to enrolment.
Conduct persuasive, insight-led conversations that position Makini’s value proposition effectively.
Achieve and exceed monthly and termly enrolment targets.
Apply structured follow-ups (minimum 5 touchpoints per lead) to maximise conversion rates.
Customer Experience & Relationship Management
Deliver a premium, personalised experience to every prospective parent and student.
Build trust through professional, timely, and solution-oriented communication.
Handle objections confidently, addressing concerns around curriculum, fees, and transition pathways.
Maintain ongoing engagement with families to ensure high conversion and retention.
School Tours & Engagement Activities
Conduct compelling school tours that bring the Makini experience to life.
Represent the school at Open Days, exhibitions, and recruitment events.
Support execution of admissions events and community outreach initiatives.
Pipeline & Data Management
Accurately capture and manage all leads within the school CRM (SIMS).
Maintain a clean, updated pipeline with clear status tracking.
Generate insights and feedback from prospective families to inform marketing strategy.
Market Intelligence & Feedback Loop
Provide on-the-ground insights on competitor activity, parent concerns, and market trends.
Collaborate with marketing to refine messaging based on real customer interactions.
Identify opportunities to improve conversion through better positioning and communication.
Minimum Requirements
Education & Work Experience
Bachelor’s degree in Sales & Marketing, Business Administration, or a related field from a recognised institution.
Professional certification in sales, marketing, or customer relationship management is an added advantage.
Minimum 3–5 years’ proven experience in a sales-driven role, preferably in school admissions, financial services, insurance, real estate, or hospitality.
Demonstrated track record of consistently meeting or exceeding sales targets.
Strong working knowledge of sales pipeline management and CRM systems (experience with SIMS is an added advantage).
Experience with multi-channel sales engagement (phone, email, WhatsApp, in-person).
Core Competencies
Strong negotiation and closing skills.
Exceptional verbal and written communication skills.
Highly structured with excellent time and pipeline management.
Passion for delivering exceptional service experiences.
Interested and qualified? Go to Makini High School on makini.ci.hr to apply. Ensure you complete your profile and follow the instructions provided on the portal.
