Digital Marketing Specialist at Skills Geographic Kenya (SGK)

Education: Bachelor&#x27;s degree in Marketing, Communications, Business Administration, or a related field.
Certifications: Professional certifications in digital marketing (e.g., Google Analytics, HubSpot) are preferred.
Experience: Minimum 3-5 years of proven experience in a digital marketing role with a demonstrated track record of achieving traffic, lead, and conversion targets.
Technical Proficiency: Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and marketing automation software.
Campaign Management: Previous experience managing and optimizing digital marketing campaigns across multiple channels, including SEO, PPC, email, and social media.
Analytical Skills: Advanced proficiency in data analysis and dashboard reporting for campaign optimization and strategic decision-making.

The Digital Marketing Specialist (SEO, Media Buying & Automation) will be a key driver in the planning and execution of the company's end-to-end digital marketing efforts. The role involves developing comprehensive strategies that align with growth objectives, managing search engine optimization, and overseeing media buying across various paid channels to enhance brand reputation and visibility.