Role Overview
The Digital Marketing Assistant will be responsible for creating, managing, and executing digital content across social media platforms, supporting online marketing campaigns, and driving organic engagement and lead generation.
Key Responsibilities
- Create engaging content for social media platforms (LinkedIn, Facebook, Instagram, TikTok, X).
- Design professional graphics and marketing materials aligned with brand guidelines.
- Schedule and manage content calendars across social media platforms.
- Grow followers, engagement, and reach organically.
- Support Google Marketing activities (Google Ads, SEO basics, analytics tracking).
- Monitor social media performance and prepare simple performance reports.
- Support website updates and job advert postings.
- Ensure brand consistency across all digital platforms.
Requirements and Qualifications
- Education: Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field.
- Experience: Proven experience in digital marketing or social media management.
- Technical Skills: Strong graphic design skills (Canva, Adobe Suite or similar tools).
- Tools Proficiency: Experience with Google Marketing tools (Google Ads, Google Analytics).
- Industry Knowledge: Strong understanding of social media platforms and trends.
- Communication: Excellent written and verbal communication skills.
- Work Ethic: Ability to work independently with minimal supervision.
- Management: Strong organisational and time management skills.
Key Competencies
- Creativity and attention to detail.
- Results-driven mindset.
- Ability to multitask and meet deadlines.
- Strong understanding of branding and visual consistency.
- Proactive and willing to learn.
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