Virtuous Life is revolutionizing sustainability in period care with a focus on reusable period underwear crafted from eco-friendly materials with ethical manufacturing practices. By combining durability, functionality, and style, Virtuous Life empowers people with reliable, comfortable, and waste-free options for menstruation. Each product is designed to inspire confidence and ease during menstruation.
About the Role
This is a four-month contract with the possibility of extension based on performance and business needs. The Contracted Sales Manager will design, execute, and scale sales strategies across various key market segments, managing field teams, tracking KPIs, and ensuring brand alignment and growth.
Core Responsibilities
Sales Architecture & Territory Design
- Strategic Framework: Design and operationalize the pilot’s control organization to ensure all objectives are met in strict compliance with contractual specifications.
- Market Segmentation: Develop and execute tailored sales strategies across four key segments: Community Markets (specifically Eastleigh & high-density estates), Premium Urban Zones, Chamas/Women’s Groups, and Gen Z/Campus Communities.
- Route Optimization: Define clear territory allocations to eliminate overlap and construct data-backed daily/weekly route plans for maximum efficiency.
- Activation Management: Oversee the full activation calendar, including community sessions, gym partnerships, and campus pop-ups, while refining sales scripts to ensure they align perfectly with premium brand positioning.
Field Team Management & Training
- Talent Lifecycle: Lead the end-to-end recruitment, onboarding, and continuous development of Sales Agents and Ambassadors.
- Training Orchestration: Centralized coordination of all training initiatives; this includes sourcing expert trainers, managing schedules, and ensuring the field force is equipped with all necessary learning materials and resources.
- Performance Culture: Set individual revenue targets aligned with pilot goals, run rigorous weekly performance reviews to monitor bundle conversion and adoption, and swiftly implement corrective actions for underperformance.
KPI Tracking & Data Systems
- Data Infrastructure: Build and maintain structured tracking dashboards (CRM/Google Sheets) to monitor critical metrics including Revenue Per Agent, Bundle Conversion Rates, Average Order Value (AOV), Uptake, and Customer Acquisition Cost (CAC).
- Insight Generation: Enforce 100% daily reporting compliance from the field team, consolidating raw data to identify emerging patterns, optimize routes, and drive strategic decision-making.
Brand & Experience Oversight
- Brand Guardianship: Ensure every field activation and customer interaction reflects Virtuous Life’s premium positioning, including the approval of all field materials and setups.
- Operational Discipline: Monitor team professionalism and strictly enforce pricing discipline to prevent unauthorized discounting or brand dilution.
Coordination & Reporting
- Stakeholder Management: Serve as the central liaison between the Field Team, Marketing Consultant, Financial Consultant, and Founder, ensuring seamless information flow via managed communication channels (WhatsApp).
- Reporting: Produce comprehensive weekly performance summaries and detailed monthly, mid-pilot, and final evaluation reports to track progress against strategic milestones.
Compliance, Budget & Delivery
- Project Governance: Guarantee the pilot is completed on time and within the approved budget, preventing cost overruns through rigorous monitoring of operational spend.
- Audit Readiness: Ensure all activities strictly adhere to grant funding guidelines and maintain immaculate documentation for future audit purposes.
Commercial, Retail & Route-to-Market Experience
- Demonstrated experience introducing and scaling products across retail, wholesale, and commercial channels, including supermarkets, pharmacies, distributors, institutions, and modern trade environments.
- Strong understanding of route-to-market strategy, retail listings, wholesale orders, consignment models, merchandising, sell-through strategies, pricing, trade margins, and distributor management.
Customer Insights & Ideal Customer Profile (ICP)
- Develop a deep understanding of our customers, buying behaviors, and market segments to define and continuously refine our Ideal Customer Profiles (ICPs).
- Identify high-potential customer segments, purchasing triggers, barriers to adoption, and opportunities for market expansion across schools, universities, retail customers, professional women, and community channels.
Customer Acquisition & Growth
- Design and execute customer acquisition strategies across field sales, retail, wholesale, institutional, and digital channels to drive sustainable growth.
- Monitor acquisition costs, conversion rates, customer retention, and repeat purchase behavior while identifying the most effective channels and territories for expansion.
Commercial Playbooks & Sales Enablement
- Develop repeatable commercial playbooks for customer acquisition, retail onboarding, wholesale partnerships, and field sales execution to enable scale.
- Create clear processes, scripts, training materials, and best practices that improve team productivity, accelerate onboarding, and ensure consistency across territories and sales channels.
Ideal Candidate Profile
- Experience & Industry Fit: 3–5 years of proven experience in Field Sales Management, Trade Marketing, or FMCG Operations, with a mandatory background in premium or aspirational consumer brands. You understand that selling a premium product requires a different approach than selling a commodity.
- Field Leadership (Boots on the Ground): You are not a "desk manager." You have hands-on experience recruiting, training, and riding along with sales agents. You know how to correct a pitch in real-time and motivate a commission-based team to perform.
- Results-Oriented: A demonstrated track record of delivering high returns and hitting revenue targets. You can provide examples of past pilots or campaigns where you met or exceeded sales quotas.
- Strategic Capability: Demonstrated experience designing territory architectures and route-to-market strategies that minimize conflict and maximize coverage (experience with Eastleigh or specific community segmentation is a plus).
- Analytical Rigor: Strong proficiency in Excel/Google Sheets and CRM tools. You can look at raw sales data and immediately identify which agents are failing, which bundles are winning, and where to pivot.
- Operational Mindset: High accountability and structured thinking. You can manage complex logistics (stock, routes, cash reconciliation) without letting details slip through the cracks.
- Startup Agility: Previous experience in early-stage growth environments where resources are lean and speed of execution is critical.
- Preferred Candidate: We are looking for a woman who is passionate about women's health and comfortable working closely with girls, women, schools, and community organizations to deliver menstrual health education and support field-based commercial activities.
