Marketing and CommunicationsConsultantMid-level(3-5 yrs)
Job Description
Digital Green is a global development organization that empowers smallholder farmers to lift themselves out of poverty by harnessing the collective power of technology and grassroots-level partnerships. This role as a Consultant - Content Specialist (Africa) focuses on driving the content strategy and execution for digital platforms tailored to the African agricultural context.
Role Overview
The Content Specialist will be responsible for creating localized, engaging content across various digital channels to drive farmer engagement and brand growth. This includes managing lifecycle marketing campaigns, optimizing social media presence, and ensuring a consistent brand voice across all user touchpoints.
Key Responsibilities
Content Strategy
Collaborate with regional teams to co-create localized ad copies, creatives, and campaign messaging based on local crops, languages, and market dynamics.
Work closely with regional teams to plan and execute contextually relevant campaigns based on local crops, weather patterns, market conditions, and farmer needs.
Localize acquisition content for different regions, languages, and crop seasons.
Create content for push notifications, in-app messages, WhatsApp/SMS, and feature education.
Design onboarding, activation, and feature discovery journeys in collaboration with product and growth teams.
Develop seasonal and event-based engagement campaigns and collaborate with performance marketers to plan integrated campaigns.
Lifecycle Marketing & Channel Optimization
Own and optimize lifecycle communication across push notifications, in-app journeys (Plotline), WhatsApp, and other emerging channels.
Design and run A/B tests on message timing, tone, format, creatives, and personalization.
Define segmentation logic and campaign triggers based on behavior, geography, and crop context.
Partner with design and product teams to ensure high-quality, conversion-focused creatives.
Establish best practices for cadence, frequency, and fatigue management.
Social Media & Content Growth
Build and execute a content strategy aligned to product features, farmer pain points, and seasonal relevance.
Plan and publish posts, reels, stories, and campaigns to drive engagement and brand recall.
Track and optimize performance across reach, engagement, follower growth, and conversions.
Experiment with content formats to create top-of-funnel awareness and product pull.
Brand & Cross-functional Collaboration
Maintain a consistent FarmerChat brand voice across all user touchpoints.
Stay updated on agri-tech, content, and digital marketing trends to inform campaigns.
Qualifications and Experience
3-4+ years of experience in growth, product, or performance content.
BA/BSc/HND degree in a relevant field.
Strong understanding of digital marketing funnels and lifecycle marketing.
Experience with MoEngage or other marketing automation platforms (preferred).
Excellent writing and storytelling skills in regional languages.
Data-driven mindset with experimentation experience (A/B testing).
How to Apply
Interested and qualified candidates should apply via the provided application link on LinkedIn. Access the application portal here: Apply Now
How to Apply
Interested and qualified candidates should apply for this role through the Digital Green LinkedIn application page. You can access the application link directly at: https://www.myjobmag.co.ke/apply-now/1152434.
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