If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you. In CMI (Consumer and Market Insight), you have the opportunity to be a master storyteller and influencer, and to use data & insights to solve some of the business's biggest problems. We are in service of consumers & shoppers and have a responsibility to represent them as an objective, fact-based voice in the business.
Main Responsibilities
- Specialist Analytics & In-Market Performance: Support CMI growth partners to lead specialist analytics, specifically in partnership of Customer Development (CD) execution as well as in-market performance (e.g., market share growth, price & promo optimisation, TDP improvement, Shopping/Retailer/Channel Insights, NRM L0-L3 etc.).
- Growth Opportunities: Identify profitable & relevant growth opportunities for the partnered region from a geography, category, channel & revenue perspective.
- Brand Collaboration: Collaborate with Brand Building specialists on relevant work in spaces like UBS/6Ps, Brand Power, IBP, etc., ensuring analytics and actions are aligned on the Ps that they are accountable for (Price, Place, Promo).
- Ad-hoc Custom Analytics: Run ad hoc custom market insight analytics & modelling projects as per business requests including Channel & Category Forecasting, Promo & Pricing elasticity modelling, Dynamo/MMM etc.
- Data Integration: Analyse Retail, Consumer panel and Brand tracking, PDC & other data sources, integrating these seamlessly with Commerce & Channel information for growth insights.
- System Automation: Collaborate with D&A to automate standard reporting systems as required at the MCO/Regional/Country levels.
- CD Partnership: Partner with CD to enable data-led growth (e.g. support JBP, Channel Strategy, Retailer negotiations, pack & price architecture opportunities, etc.).
- Shopping Insights: Identify & leverage Shopping & basket insights to drive penetration & growth.
- Pricing and Promotions: Identify Pricing & Promotion insights that lead to profitable growth.
- Best Practice Sharing: Network with global market insights, shopping insights, NRM and CD Analytics teams to bring best practice analysis & insights to local CD teams.
Requirements for Success
Experiences & Qualifications
- Minimum 3 years bachelor's degree in Business, Economics, or Marketing.
- 3+ years of experience in analytics (CMI, CD, Analytics, or Finance).
- Confidence and comfort in working with data/numbers and being analytically sound.
- Strong organization awareness & business acumen skills.
- Adept at data interpretation and the art of storytelling.
- Creative problem-solving capabilities.
- Ability to overtly challenge and influence stakeholders/managing upwards.
- Ability to independently set own priorities.
Skills
- Marketing 6P acumen.
- Business acumen (CD and finance).
- Retailer & shopper execution acumen (e.g. category management, retailer partnership, assortment optimisation etc.).
- Data synthesis & storytelling (turning data into clear growth opportunities & ideas).
- Highly proficient with Excel and BI platforms.
- Data analytics & Modeling (forecasting & elasticities).
- Data visualisation.
Experience Profile
- Operational excellence: Experience in pricing, ranging, in-store activation, media etc. Experience in leading innovation development and landing innovation in market BU strategy.
- Business growth opportunity: Experience identifying deaveraged opportunities for growth across the 6Ps and market development.
- Research analytics methodologies: Experience using research analytics methodologies, including market analytics, forecasting, analytical tools, modelling, and delivering through agencies.
Leadership & Behaviours
- Energized by delivering fantastic results, demonstrating resilience and constantly seeking better ways to do things.
- Ability to work collaboratively with different teams & external partners without having direct reporting lines, inside and outside of the country.
- Work autonomously & make decisions independently.
- Work flexibly—responds well to change, and able to learn and unlearn.
