Cerba Lancet Kenya Limited (formerly Pathologists Lancet Kenya) is part of the Lancet Group of Laboratories, originally founded in South Africa and home-grown in Africa to become a leading pathology laboratory service in the continent. We provide vital diagnostic, monitoring, and screening testing from routine to specialized and esoteric tests through standalone laboratory facilities and in partnership with other institutions/organizations.
Job Summary
Establish, grow, and strengthen professional relationships with our entire client base, including doctors, laboratory staff, corporate clients, private practices, hospital administrators, public relations officers, key suppliers and service providers, to enhance loyalty to our brand. Maintain and expand connections with decision-makers at each facility, serving as the primary representative of our organization to all clients.
Key Responsibilities
Sales
- Sell/promote services as per the assigned target set.
- Meet set quantitative and qualitative targets.
- Identify our customers' pain points and ensure that these are escalated as appropriate to ensure resolution.
- Identify and educate prospective customers while supporting existing clients with information and assistance that relates to products and services.
- Adhere to the steps outlined from the selling skill tool.
- Organize appointments and meetings (e.g., CMEs, round table meetings, etc.) with all the various healthcare ecosystem staff.
- Ensure that there is a return on investment in sales activities.
- Develop a territory action plan to execute with proficiency on the agreed-upon targets.
- Submit timely sales and revenue reports as per the stipulated guidelines (i.e., every Saturday or as advised by the immediate Manager and/or the Head of Department).
Marketing
- Promote Marketing communications related to the various services we offer through the marketing material provided.
- Build and maintain relationships with key employees among our customers.
- Track and monitor the needs throughout their journey.
- Act as a point of contact for compliments and complaints and manage appropriately.
- Ensure both the company and clients adhere to contract terms (i.e., SLA).
- Attend company-sponsored events such as doctor conferences and meetings.
- Contribute to the development of Marketing strategies.
- Gather competitor intelligence from available industry reports, public information, field reports, and relay the same to the immediate supervisor to inform company tactics.
Business Development
- Reach out to customer leads through cold-calling.
- Advise clients on creating profitable business by advising on the policies around our SLAs.
- Ensure Business continuity is carried out if there is a reassignment of territories (i.e., co-ride with fellow CRO for proper handovers).
Other
- Maintain or update business database to ensure correct or accurate information.
Qualifications and Requirements
- Bachelor’s Degree or Diploma in Medical Laboratory Sciences.
- Additional qualifications in Sales, Marketing, Customer Relationship Management, or Business Development will be an added advantage.
- 2-3 years working experience in Sales and Marketing within the healthcare or medical laboratory sector.
- Extensive knowledge and expertise in the Eldoret business environment will be an added advantage.
- Excellent communication and relationship management skills.
- Proficiency in basic computer applications.
Skills Required
- Ability to handle sensitive and confidential information.
- Excellent communication, presentation, and interpersonal skills.
- Technical, leadership, and management skills.
- Strong analytical and problem-solving skills with the ability to identify client needs and provide appropriate solutions.
- Good planning, organizational, and territory management skills.
- Strong report writing and data management skills.
- High level of professionalism, integrity, and customer service orientation.
- Ability to work under pressure and adapt to a dynamic healthcare environment.
- Ability to use own initiative and work in a pressured environment.
- Accuracy and analytical skills.
- Attention to detail.
- Drive (includes energy and stamina) linked to achievement motivation.
- Ethical behavior.
- Partner networking skills.
- Organizational awareness.
- Willingness to learn.
