APA Life Assurance Company Ltd is seeking a Business Development Manager to drive the growth and uptake of bundled insurance solutions across priority segments such as agriculture, MSMEs, and informal workers. This role is central to delivering the company's growth trajectory through revenue generation, strategic partner management, and field-level engagement.
Key Responsibilities
Sales and Revenue Generation
Drive the uptake of APA’s bundled insurance solutions across priority segments including agriculture, MSMEs, and informal workers.
Deliver monthly and annual Gross Written Premium (GWP) targets aligned with APA’s growth objectives.
Track and report on policy volumes, channel performance, and client retention.
Channel and Partner Management
Identify, onboard, and manage relationships with aggregators such as SACCOs, fintechs, agri-platforms, and NGOs.
Coordinate with Training & Channel Enablement to ensure partner readiness and the successful deployment of the Smart Mobilizer tool.
Negotiate commercial terms and co-financing models with strategic partners to secure mutually beneficial agreements.
Client Engagement and Field Activation
Conduct field visits, partner activations, and client sensitization campaigns to promote awareness and engagement.
Gather client feedback and market intelligence to inform product refinement and channel strategy.
Champion APA’s client-first approach, ensuring inclusive outreach and solution alignment.
Reporting and Coordination
Maintain accurate records of partner engagements, pipeline status, and field activities to ensure effective management.
Collaborate with operations, innovation, and finance teams for seamless onboarding and policy administration.
Participate in quarterly reviews, planning sessions, and donor reporting as required.
Performance Targets
Deliver segment-specific GWP targets (e.g., KES 150M by 2026).
Activate and manage at least 10 strategic partners across assigned regions.
Support the onboarding of 100+ Smart Mobilizers and partner staff.
Achieve specified client retention and satisfaction benchmarks.
Required Skills and Attributes
Network Builder & Closer: Exceptional at cultivating relationships and converting them into high-value partnerships.
Commercially Agile: Ability to thrive in dynamic environments and adapt to shifting market signals.
Opportunity Spotter: Possesses an “eagle’s eye” for untapped markets and emerging aggregators.
Relentless Results-Driven: Operates with urgency and total ownership of targets.
Tenacious & Resourceful: High discipline in follow-through and a strong bias for execution.
Curious & Insight-Led: Deep listener who uses insights to tailor solutions for clients and partners.
Collaborative Team Player: Works seamlessly across various functions and geographies.
Purpose-Driven: Anchored in the mission to protect livelihoods and empower underserved communities.
