Marketing and CommunicationsFull-TimeSenior-level(6+ yrs)
Job Description
Role Overview
Glacier Products Ltd, a market leader in the ice cream industry in East Africa, is seeking a Brand Manager to drive brand growth, market share, and profitability within the fast-moving consumer goods (FMCG) sector. This role leads strategic planning, marketing execution, innovation, and brand communication while collaborating closely with cross-functional teams. As the brand custodian, you will ensure a consistent consumer experience and commercial impact across all channels.
Key Responsibilities
Brand Strategy & Planning
Develop and execute annual brand strategies focused on penetration, distribution, volume, and equity growth.
Lead brand performance reviews, competitor analysis, and category insights to identify opportunities and risks.
Define brand positioning, value propositions, and communication frameworks.
Set yearly brand KPIs and manage robust execution plans.
Consumer, Shopper & Market Insights
Lead interpretation of consumer research, brand health trackers, usage & attitude studies, and product tests.
Analyze market data and internal sales trends to guide strategic decisions.
Identify shopper behaviors and brand channel opportunities.
Marketing Campaign Development
Lead the development and execution of fully integrated 360° campaigns (ATL, digital, social, influencer, BTL, trade).
Manage creative, media, digital, and activation agencies, providing strong briefs and clear KPIs.
Oversee media planning (reach, frequency) and ensure campaigns deliver strong ROI and brand lift.
Evaluate campaign performance using consumer, sales, and digital metrics.
Partner with R&D, Supply Chain, QA, and Procurement to ensure successful product launches.
Monitor SKU performance and recommend changes to pack sizes, pricing, or variants.
Commercial & Trade Execution
Collaborate with Sales and Trade Marketing to develop strong in-store activation plans.
Support promotional planning, pricing strategies, and channel-specific initiatives for MT, GT, and e-commerce.
Monitor trade execution performance and ensure brand visibility standards are met.
Budget Management
Own and manage the brand’s marketing budget, ensuring efficient use of A&P (Advertising & Promotion) spend.
Track monthly budget performance and ensure accurate reconciliation and reporting.
Manage vendor contracts and ensure compliance with procurement processes.
Cross-Functional Leadership
Work closely with Sales, Supply Chain, Finance, Category, R&D, and external agencies.
Provide brand training and alignment sessions to internal stakeholders.
Lead cross-functional meetings to ensure timely progress on brand and innovation projects.
Skills and Qualifications
Bachelor’s degree in Marketing, Business, Commerce, or related field; MBA is an added advantage.
4–7 years’ experience in FMCG brand management, marketing, or related commercial roles.
Proven ability to manage 360° campaigns and innovation projects.
Strong financial acumen: ability to interpret P&L, margins, pricing, and promo performance.
Excellent communication, leadership, and stakeholder management skills.
Strong analytical skills and experience with FMCG data tools (Nielsen, Kantar, Power BI, etc.).
How to Apply
Interested and qualified candidates should apply online via the Glacier Products Limited application portal on LinkedIn: Apply via MyJobMag.
How to Apply
Interested and qualified candidates should apply by clicking the apply button on the MyJobMag page which redirects to the official LinkedIn application portal: Glacier Products Limited on LinkedIn.
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