Job Purpose
The overall purpose of this role is to be responsible for the brand strategy of M.P. Shah Hospital's target market by ensuring brand integrity that pushes products and services that resonate with current and potential needs of the hospital through PR and marketing campaigns.
Responsibilities and Accountabilities
- Brand Awareness: In line with the Hospital Strategy, understand market trends and create annual brand and marketing campaigns through assessing strategic partner opportunities, reviewing market activities, and understanding hospital key drivers to deliver brand awareness. As part of enhancing our brand, work towards creating crisis plans, setting image standards, and enhancing brand visibility through the identification of CSR activities to be undertaken by the hospital on a quarterly basis.
- Brand Standardization: To ensure that we have a standardized brand, the brand manager will undertake to review all documents of the hospital before they are published. They are in charge of development of all hospital communication materials for the hospital and should ensure that over and above standardization there is visibility through regular development of content to market.
- Hospital Communication: The brand manager provides support to all hospital departments in different capacities, e.g., patient educational materials, documents editing and restructuring, providing signage and branding materials, etc.
- Media & Social Media Engagement: Ensure coverage for both mainstream and alternative media outlets. Raise social media overall engagement to 1.6% per month.
- Marketing Campaigns: Generate proposals for the campaigns of the month, set a budget for each and reach out to partners (e.g., influencers, media houses, hospital departments, etc.) then implement the campaign.
Key Performance Indicators
- Brand visibility index
- New business volume
- New patient volume
Minimum Qualifications, Regulatory & Legal Requirements
- Degree in Business Administration, Marketing, Public Relations or related course.
- Professional certification in marketing, e.g., CIM, CIPR.
- 3 years’ experience in PR and marketing, with prior experience managing a team.
- Proven marketing campaign experience.
- Proven ability to manage budgets.
- Experience with digital marketing forms such as social media marketing and content marketing.
Competencies and Attributes
- Excellent interpersonal, written and oral communication skills.
- Effective time management skills and the ability to multitask.
- Attention to detail.
- Service utilization knowledge and business acumen.
- In-depth knowledge of the industry and its current events.
- The ability to handle pressure and meet deadlines.
- Skill in prioritizing and triaging obligations.
- Creativity.
- Ability to manage a team.
