This role is focused on driving insurance sales, business development, and customer retention through the bank's bancassurance channel. The position is responsible for increasing insurance penetration among the bank's customer base by identifying new business opportunities, cross-selling insurance solutions, and implementing sales initiatives that support revenue growth. Working closely with bank staff and key stakeholders, the role also involves strengthening customer relationships, improving retention through tailored insurance solutions and exceptional service, monitoring sales performance, and ensuring compliance with regulatory standards and company policies.
This is a fixed-term contract role, renewable based on performance. It offers a fixed monthly retainer complemented by a performance-based commission structure, providing a stable income while rewarding strong sales performance, business development, and customer retention.
Key Responsibilities
Strategy (80%)
Drive the sales of insurance products within bank branches/segments.
Provide customers with comprehensive insurance consultations and solutions.
Monitor and analyze sales performance and adjust strategies accordingly.
Collaborate with management to develop and implement marketing campaigns.
Ensure compliance with regulatory standards and company policies.
Support the Segment/ Regional teams to ensure that insurance business is done on time, and through SBM Bancassurance Intermediary Limited.
Drive insurance penetration into the customer database.
Customer retention.
Compliance (10%)
Ensure all regulatory requirements are met by ensuring compliance to the Insurance Act and SLAs.
Ensure review and escalation if required of sales administrative issues.
Responsible for compliance with business procedure manuals.
Ensure all claims are reported, tracked, and resolved as per SLA by COE.
Ensure compliance with Snap checks process and internal audit.
Business Fulfillment (10%)
Ensure all premiums are collected from all sales as per laid down procedures in accordance with the Insurance Act and SLAs with partner insurers.
Maintain zero tolerance to non-collection.
Ensure all regional/segment insurance sales are placed through the centralized Bancassurance team to avoid revenue leakage.
Manage all aspects of premium refunds raised by sales teams.
Support customers by proposing credit arrangements such as IPF and Credit card.
Required Knowledge, Skills, and Experience
Sales and Marketing Skills.
Strong interpersonal skills to build and maintain relationships with bank partners, agents, and customers.
In-depth understanding of health insurance products, including coverage options, benefits, and exclusions.
Capability to provide training and support to bank staff and agents on selling insurance products.
Ability to adapt to changing market conditions, customer preferences, and organizational priorities.
Customer focus.
Ethical conduct, ensuring transparency and fairness in interactions with customers and partners.
Qualifications & Requirements
A Diploma or Bachelor's degree from a reputable and recognizable university.
Must have a Certificate of Proficiency in Insurance (COP).
At least 1 year of experience in Bancassurance Sales.
Understanding of and experience with Insurance products and processes.
