We are seeking a dynamic B2B Business Development Manager to drive laptop sales exclusively through institutional channels such as schools, NGOs, corporates, and training institutions, as well as alternative channels like computer dealers and vendors. This role focuses on our innovative PAYGO (Pay-As-You-Go) model, which enables flexible, affordable access to high-quality laptops without the burden of large upfront costs. The successful candidate will be responsible for prospecting, relationship-building, and closing deals to achieve revenue targets while expanding our partner network.
Key Responsibilities
Lead Generation: Identify and prospect leads in target channels: schools (e.g., computer labs), NGOs (project deployments), corporates (employee/device fleets), training institutions (classroom setups), and computer shops (bulk/resale partnerships).
Market Research: Conduct market research on sector needs, competitors, and trends in education, non-profits, corporate IT, and retail hardware.
Sales Pitching: Pitch the PAYGO laptop model, highlighting benefits like low monthly payments, scalability, maintenance support, and quick deployment.
Relationship Management: Build and nurture long-term relationships with decision-makers via cold calls, emails, presentations, and in-person/virtual meetings.
Deal Closure: Negotiate contracts, customize PAYGO financing terms, and close deals to meet/exceed monthly/quarterly sales targets (e.g., units sold, revenue generated).
Internal Collaboration: Collaborate with sales, finance, and logistics teams to ensure seamless order fulfillment and customer onboarding.
Business Development: Prospect for potential clients and convert them into increased business revenues, creating a robust pipeline of opportunities in the existing market through various go-to-market channels.
CRM Management: Track leads and pipeline using CRM tools and maintain accurate records of client interactions.
Industry Engagement: Attend industry events, trade shows, and channel partner meets to generate opportunities.
Continuous Improvement: Provide feedback on product improvements and PAYG model enhancements based on channel insights.
Key Performance Indicators (KPIs)
Revenue Growth
Sales Credit Quality
Post-Customer Acquisition Collections
Profitability
Stock / Sales ratio maintenance (prevention of stock losses)
Adherence to internal controls
Skills and Competencies
Soft Skills: Excellent communication, relationship-building, negotiation, and presentation abilities; self-starter with high ownership.
Technical Skills: CRM proficiency; basic knowledge of laptops/hardware specs, IT procurement processes, and PAYG financing.
Strategic Thinking: Market analysis, cold outreach expertise; ability to work in fast-paced, target-driven settings.
Qualifications and Experience
Bachelor’s degree in Business, Marketing, Sales, IT, or a related field.
5+ years of proven B2B sales/business development experience, ideally in hardware/IT (laptops/computers), education/tech, or financing/leasing models.
A proven track record of hitting/exceeding sales targets in competitive B2B environments.
Experience targeting institutional buyers (schools/NGOs/corporates) or retail partners (computer shops) is preferred.
Familiarity with PAYGO, leasing, or subscription models is a strong plus.
How to Apply
Interested and qualified candidates should apply online via the d.light recruitment portal at dlight.zohorecruit.in.
How to Apply
Interested and qualified candidates should apply by visiting the official application link on d.light's recruitment portal: https://www.myjobmag.co.ke/apply-now/1211333. This link will redirect you to the d.light Zoho Recruit application page.
