Reporting to the Territory Sales Manager through the Sales Representative, the Assistant Sales Representative will support the sales team in building sales pipelines, monitoring sales performance, coordinating with distributors and internal teams, expanding market share, and ensuring customers receive quality service. The role requires a collaborative, field-oriented, and target-driven individual with strong selling, negotiation, reporting, and customer relationship skills.
Key Duties & Responsibilities
Sales Support & Customer Coordination
Coordinate, monitor, and follow up on day-to-day sales activities between the company and customers, including order follow-ups, delivery confirmations, and payment follow-ups to ensure sales proceeds are collected on time.
Market Intelligence & Competitor Monitoring
Carry out market surveys on emerging trends, competitor activities, pricing, and product quality, and submit timely reports to management for decision-making.
Customer Relationship Management
Maintain close contact with customers, handle complaints, address issues relating to product quality, service delivery, expiries, and staff conduct, while sustaining strong customer loyalty and business continuity.
Route Management & Sales Performance
Support the Sales Representative in monitoring distributor performance, reviewing routes, improving route efficiency, and capturing route data including customer details, average sales, kilometres covered, delivery times, collection times, and route challenges.
Pricing, Merchandising & Product Standards
Conduct regular market checks to ensure products are sold at recommended prices, educate customers on pricing requirements, and support merchandising standards and display building.
Delivery & Crew Compliance
Support spot-checks on delivery vehicles to ensure adherence to route rules, timings, hygiene standards, crew conduct, and compliance with company requirements.
Reporting & Data Capture
Prepare and submit daily route visit reports, monthly sales and mileage reports, customer data, customer complaints reports, and other sales performance reports required for timely decision-making.
Business Growth Support
Support the Sales Representative in commissioning new routes, recruiting new customers, identifying new sales channels, and building an effective sales crew team within the assigned territory.
Qualifications & Experience
Diploma in Sales, Marketing, or a relevant field.
Minimum 3–4 years’ experience in a similar role within the FMCG category.
Professional qualification in a related field is an added advantage.
Computer literacy with ability to use Microsoft Office applications.
Valid driving license, Class BCE, is required.
Key Skills & Competencies
Good product knowledge and understanding of FMCG sales operations.
Strong selling, negotiation, conflict handling, and problem-solving skills.
Basic coaching skills and ability to support sales crews and customers.
Strong analytical and numerical skills.
Creative, innovative, result-oriented, and able to work independently and within a team.
High degree of integrity and strong ethical standards.
Knowledge of merchandising standards and good display-building skills.
Excellent verbal, written communication, and interpersonal skills.
Flexibility to work irregular hours and in varying locations.
