Website Content & SEO Manager

The role of the Website Content & SEO Manager is to oversee Roadmap Tech Computers' e-commerce presence. You will be responsible for ensuring the online store is always up-to-date with the latest inventory while driving targeted traffic and conversions through advanced SEO strategies and paid advertising. This position is vital for bridging the gap between physical stock and the digital storefront.

Key Responsibilities:

• Manage and update website content, ensuring all new stocks, prices, and descriptions are accurate and current.
• Optimize website content for Search Engines (SEO), including optimization for modern AI-driven search behaviors.
• Set up and manage Google Ads accounts to drive targeted traffic and conversions effectively.
• Monitor website performance and user experience, implementing improvements to enhance the buyer’s journey and conversion path.
• Analyze traffic data to report on the effectiveness and ROI of digital marketing campaigns.

Qualifications and Experience:

Candidates must possess a qualification such as a BA/BSc/HND, Diploma, KCSE, or a Vocational qualification.

Essential requirements include:

• Proven experience managing e-commerce websites.
• Strong understanding of SEO best practices and Google Ads management.
• Familiarity with AI search trends and how to optimize content for them.
• Excellent organizational skills and the ability to work independently in a full-time capacity.
• Hands-on experience with e-commerce platforms like Shopify (or similar CMS) is considered a major advantage.