Tupande Digital Marketing Coordinator (Fixed-Term)
Nairobi
Posted 01 August, 2026
Deadline 25 October, 2026
Marketing and CommunicationsFull-TimeEntry-level(0-1 yr)
Job Description
About the Role
This role ensures that farmers know Tupande and the products & services offered through various digital channels, helping the business convert them into customers. The coordinator will collaborate with cross-functional teams and external partners to ensure consistent brand messaging and effective marketing campaigns.
Responsibilities
Paid Advertising
Handle end-to-end paid campaigns on Facebook & Instagram (Meta), Google Ads, and any other digital advertising platforms.
Create engaging content in collaboration with Design, Field Comms, and content creators to ensure that the online audience interacts and performs desired actions.
Research and promote new and innovative ways and platforms the business can reach the target audience and achieve higher ROI and SROI.
Analytics
Develop trackers to keep tabs on key performance indicators and draft stepback reports analyzing campaign performance to inform future marketing decisions.
Develop monthly sentiment and progress reports highlighting what farmers are saying online, sharing them with relevant stakeholders to pivot quickly and improve farmer experience.
Project Management
Develop and maintain the digital advertising calendar.
Develop the pillars for the organic digital marketing calendar, working in conjunction with Global Communications and Field Teams.
Map out and execute program-specific projects on digital platforms based on goals and country program needs.
People Management
Collaborate with department stakeholders to ensure content running on social media channels aligns with the organizational calendar.
Collaborate with external stakeholders to guarantee key objectives and goals are met in a timely and concise manner.
Career Growth and Development
We have a strong culture of constant learning and invest in developing our people. You will have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on performance. Career reviews are held every six months to discuss aspirations and career goals.
Qualifications
BA/BSc/HND degree.
Experience with Google Suite, Meta Ads, Meta Business Suite, Google Analytics, Google Ads, Twitter Ads, and LinkedIn Ads.
Strong analytical skills, a creative eye, ads reporting, and iteration capabilities.
Deep understanding of digital marketing and social media behaviors of Kenyans across different regions.
