Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Job Summary
The Trade Marketing Senior Officer is responsible for designing and executing trade marketing strategies that drive customer acquisition, brand visibility, and sales conversion across the company’s LPG distribution network.
The role ensures strong market presence through depot activations, agent enablement, local marketing campaigns, and point-of-sale visibility that directly support regional sales teams in achieving growth and retention targets.
Working closely with Sales growth and Customer Success teams, the Trade Marketing Senior Officer ensures that marketing investments translate into measurable commercial outcomes including new customer acquisition, increased cooking frequency, and improved team productivity.
Key Responsibilities
Trade Marketing Strategy & Planning:
Develop and implement trade marketing strategies aligned with company growth and customer acquisition objectives.
Translate national marketing plans into local depot-level campaigns and field activations.
Identify priority markets and design targeted marketing interventions to accelerate customer acquisition and usage.
Plan and manage seasonal or promotional campaigns to drive LPG adoption and consumption.
Depot & Field Activations:
Design and execute below-the-line marketing activities.
Work with sales teams to align marketing activities with territory growth plans.
Ensure activations generate qualified leads and convert into installations.
Sales & Agent Enablement:
Develop marketing tools and materials to support growth sales representatives, including:
Product education materials
Customer education guides
Sales collateral
Visibility tools
Support onboarding and training of sales teams on how to use marketing assets effectively.
Point-of-Sale Visibility & Branding:
Ensure strong brand presence across depots and partner locations through:
Branded POS materials
Outdoor branding
Depot visibility standards
Monitor and maintain consistent brand visibility across the distribution network.
Customer Awareness & LPG Education:
Drive awareness campaigns focused on:
LPG adoption
Safe LPG usage
Benefits of the company’s PAYGO model
Partner with retention teams to reinforce customer education and product usage.
Performance Tracking & ROI Measurement:
Track performance of marketing campaigns against key commercial metrics including:
Lead generation
Customer acquisition
Installation conversion rates
Sales productivity uplift
Evaluate the ROI of marketing campaigns and optimize future initiatives.
Cross-Functional Collaboration:
Work closely with sales teams to align marketing activities with sales priorities.
Work with customer retention teams to support retention campaigns.
Coordinate with operations teams to manage depot-level marketing logistics.
Team Leadership:
Manage and mentor Trade Marketing Associate(s).
Provide clear guidance on field marketing execution and campaign delivery.
Ensure consistent reporting and performance tracking of trade marketing activities.
Key Competencies & Success Metrics
Key Success Metrics:
New customer leads generated from marketing campaigns
Lead-to-installation conversion rates
Customer acquisition growth in targeted markets
Agent sales productivity uplift
Depot-level brand visibility compliance
Trade marketing ROI
Key Competencies:
Trade marketing strategy
Field activation management
Sales enablement
Data-driven campaign analysis
Stakeholder management
Budget and vendor management
Experience & Qualifications
BA/BSc/HND qualification
3+ years of experience in trade marketing, field marketing, or sales activation roles.
Proven experience designing and executing Above and Below-the-line marketing campaigns.
Experience working with field sales teams and agent networks.
Experience managing marketing campaigns that directly support customer acquisition and revenue growth.
How to Apply
Interested and qualified candidates should apply online by visiting the application link: M-Gas Application Portal.
