As the SSA OH Shopper Marketing Manager, you will be responsible for ensuring Haleon’s sales growth through the sound translation of brand and category strategy into effective shopper and customer support tools. You will focus on creating shopper sell-out tools, developing meaningful education for in-store experts, and building best-in-class visibility and communication plans across channels for the assigned categories. This role sits within the Commercial/Customer Marketing team and partners closely with Brand Marketing, Sales, and Category to deliver flawless execution in-store and online.
Responsibilities
- Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain, and Sales Controlling teams.
- Lead Customer Marketing to deliver excellent shopper campaigns that meet customer and shopper needs.
- Translate Category strategy roadmaps from marketing into clear growth plans and lead their implementation.
- Lead the development and delivery on the Promotional Strategy and guidelines by Brand, tailored by Channel/Customer where appropriate (includes depth of price discount, frequency, maximum volume, and optimization).
- Lead the development and delivery of Must Stock Lists by Brand by Channel/Customer, including active mix principles.
- Drive category strategy and management through pricing, promotion, shelving, and distribution strategies to unlock brand growth.
- Support forecast accuracy and demand planning by ensuring key commercial demand drivers are integrated into the Integrated Business Planning (IBP) process.
- Orchestrate commercial functions to build the best projections for brand/customer forecasts.
- Accountability for Shopper Strategy aligned to Brand Growth Strategies and In-store priorities.
- Manage and lead POSM & Shopper Agencies and processes, including budget management and ROI analysis.
- Responsible for the deployment of all point of sales material (POSM) for in-store execution.
- Deliver on new product launches (innovation) targets and P&L objectives for assigned brands.
- Drive efficiencies in Merchandising and Brand Ambassador (BA) operations, tracking KPIs.
- Lead the delivery of customized customer selling stories (Triple win: customer, shopper, and Haleon).
- Conduct analytics needed to set and sell in customer strategies and sales tools.
- Manage the shopper budget, monthly forecasting, and the phasing of spend.
Requirements
- A minimum of 7+ years’ experience in FMCG in a consumer marketing or shopper marketing position.
- At least 5 years’ specific experience in FMCG within Shopper Marketing or a Marketing function.
- A Bachelor’s degree in business or equivalent qualification; a Master’s/MBA is preferred.
- Good understanding of the complex economic and socio-political environment in Sub-Saharan Africa.
- Knowledge and experience in delivering best-in-class execution within Retail and Pharmacy environments, leveraging HCP/Experts.
- Strong strategic, entrepreneurial, and analytical mindset with the ability to think creatively in a fast-paced environment.
- Excellent presentation, communication, and influencing skills.
- Strong project management skills and ability to prioritize initiatives.
- Field sales experience is considered an added advantage.
How to Apply
Interested and qualified candidates should apply online via the official recruitment portal at Haleon's Workday Page. Ensure your application is submitted before the deadline on May 25, 2026.
