Solutions Marketing Assistant

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement marketing strategies across all Excelon services.
• Identify target audiences and plan service-specific campaigns.
• Execute activities to increase brand awareness, generate leads, and retain clients.

Content Creation & Messaging

• Create brochures, case studies, email campaigns, social media content, and thought-leadership materials.
• Translate complex services into clear, client-friendly messaging.

Digital Marketing

• Manage website content, SEO, and social media channels.
• Monitor engagement and optimize digital campaigns.

Sales Support

• Prepare proposals, service presentations, and marketing collateral for client pitches.
• Collaborate with the sales team to convert leads and cross-sell services.

Market Research & Analytics

• Track industry trends, competitor activity, and client feedback.
• Measure campaign effectiveness, generate insights, and recommend improvements.

Branding & Collateral

• Ensure consistent branding and professional presentation across all marketing materials.
• Coordinate design resources for graphics, videos, and presentations.

Skills & Competencies

• Excellent communication and storytelling skills.
• Strong organizational and project management abilities.
• Analytical mindset with proficiency in campaign measurement.
• Basic design skills (Canva, PowerPoint) or ability to manage freelance designers.
• Ability to understand client needs, especially in HR-related services, and translate them into compelling marketing messages.

Tools & Platforms

• CRM (HubSpot, Zoho, Excel-based tracking)
• Email Marketing (Mailchimp, Brevo)
• Social Media Management (Buffer, Hootsuite)
• Website & Analytics (Google Analytics, SEO tools)
• Design Tools (Canva, PowerPoint)

Remuneration

• Package based on experience, with performance-based incentives tied to lead generation and campaign success.