Job Overview
The Software Sales Executive will be responsible for identifying, developing, and converting sales opportunities for software solutions, business systems, digital platforms, and related technology products. The role requires a commercially driven individual with at least two years’ proven experience in selling software, systems, or technology-based solutions to corporate, SME, NGO, government, or institutional clients.
Key Responsibilities
Sales and Business Development
- Identify and pursue new business opportunities for software, systems, and digital solutions.
- Generate leads through prospecting, referrals, networking, digital platforms, cold calls, emails, and client visits.
- Build and manage a strong sales pipeline from lead generation to deal closure.
- Conduct client needs assessments to understand business challenges and recommend suitable software or system solutions.
- Prepare and deliver sales presentations, product demonstrations, proposals, quotations, and commercial offers.
- Negotiate pricing, contract terms, and service agreements in line with company guidelines.
- Achieve monthly, quarterly, and annual sales targets.
Client Relationship Management
- Build and maintain strong relationships with existing and prospective clients.
- Serve as the key point of contact between clients and the technical/support teams during the sales process.
- Follow up with clients after demonstrations, proposal submissions, and implementation discussions.
- Maintain regular engagement with clients to identify upselling, cross-selling, and renewal opportunities.
- Ensure high levels of customer satisfaction and professionalism in all client interactions.
Product Knowledge and Market Intelligence
- Develop a strong understanding of the company’s software, systems, and technology solutions.
- Keep updated on industry trends, competitor products, pricing models, and emerging technology needs.
- Translate technical product features into clear business benefits for clients.
- Provide market feedback to management on client needs, competitor activity, and potential product improvements.
Proposal Development and Reporting
- Prepare accurate proposals, quotations, tender responses, and sales documentation.
- Maintain updated records of leads, prospects, client engagements, proposals, and closed deals.
- Submit weekly and monthly sales reports, including pipeline status, conversion rates, and sales forecasts.
- Use CRM or sales tracking tools to manage activities and monitor performance.
Coordination with Technical Teams
- Work closely with technical, implementation, and support teams to ensure client requirements are clearly understood.
- Coordinate product demonstrations, proof-of-concept sessions, and client onboarding activities.
- Support the handover of closed deals to implementation or customer success teams.
- Follow up on implementation progress to ensure client expectations are met.
Requirements
Minimum Qualifications
- Diploma or Bachelor’s degree in Business, Sales, Marketing, ICT, Information Systems, Computer Science, or a related field.
- At least two years’ proven experience in sales of software, systems, SaaS products, ERP solutions, CRM systems, HR systems, accounting systems, cybersecurity solutions, or other technology-based solutions.
- Demonstrated ability to meet or exceed sales targets.
- Experience selling to corporate, SME, NGO, government, or institutional clients will be an added advantage.
Required Skills and Competencies
- Strong sales, negotiation, and closing skills.
- Good understanding of software, systems, and digital solutions.
- Ability to explain technical solutions in a simple and business-oriented manner.
- Excellent communication, presentation, and interpersonal skills.
- Strong client relationship management skills.
- Good proposal writing and quotation preparation skills.
- Ability to conduct product demonstrations or coordinate demos with technical teams.
- Strong prospecting, lead generation, and pipeline management skills.
- Self-driven, target-oriented, and able to work with minimal supervision.
- Good reporting, planning, and organizational skills.
- Proficiency in Microsoft Office, CRM tools, and digital communication platforms.
Personal Attributes
- Confident and persuasive communicator.
- Commercially minded and results-oriented.
- Professional, ethical, and client-focused.
- Quick learner with interest in technology and digital solutions.
- Resilient and persistent in pursuing sales opportunities.
- Able to work well with both commercial and technical teams.
