Bridge Talent Management

Social Media & Marketing Manager

Nairobi

Posted 28 May, 2026

Deadline 11 June, 2026

Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)

Job Description

The Social Media & Marketing Manager will be responsible for developing and implementing effective marketing and social media strategies to drive customer engagement, brand awareness, and reservations. This role involves managing various social media platforms, creating highly engaging content, planning digital campaigns, and collaborating with key stakeholders.

Key Responsibilities

Develop and implement marketing and social media strategies
Manage the company’s social media platforms including Instagram, Facebook, TikTok, LinkedIn, and X
Create engaging content including posts, reels, campaigns, and promotional materials
Plan and execute digital marketing campaigns and paid advertisements
Monitor market trends and competitor activities
Manage brand positioning and online reputation
Analyze campaign performance and prepare monthly reports
Collaborate with photographers, influencers, designers, and operational teams
Drive customer engagement, reservations, and brand awareness

Requirements

Bachelor’s Degree in Marketing, Communication, Public Relations, or a related field
Minimum of 5 years’ experience in social media management and digital marketing, preferably in the hospitality industry
Proven experience managing successful social media campaigns
Strong knowledge of Meta Ads, Instagram, TikTok, and digital marketing trends
Proficiency in Canva, Adobe Suite, CapCut, or other content creation tools
Excellent communication and creative writing skills
Strong understanding of branding and customer engagement
Experience in photography/videography is an added advantage
Strong analytical and reporting skills