Avenews provides fast and reliable financing solutions for Kenyan agribusinesses poised for growth, serving as a trusted partner to fuel expansion. We are looking for a creative and proactive Social Media Manager / Officer to lead our digital presence and community engagement.
Role Overview
In this role, you will be responsible for developing, managing, and growing Avenews’ social media channels, with a particular focus on launching and scaling our presence on TikTok. You will work to strengthen our organic presence across Facebook, LinkedIn, Instagram, TikTok, and YouTube, creating platform-specific content that resonates with our target audience.
Key Responsibilities
Social Media Creation, Management & Execution
- Develop, manage, and grow Avenews’ social media channels, with a strong focus on launching and scaling TikTok.
- Strengthen organic presence on Facebook, LinkedIn, Instagram, TikTok, and YouTube.
- Create platform-specific content that fits each channel’s format, audience, and engagement style.
- Plan and manage content calendars aligned with the brand strategy and field activity plans.
- Identify trends, new formats, and early opportunities to increase visibility and engagement.
Content Creation (Video + Visual + Copy)
- Produce short-form videos, interviews, behind-the-scenes content, educational clips, and storytelling pieces.
- Capture and edit content during field trips, events, trainings, activations, and customer visits.
- Maintain consistent brand tone, voice, and visual style in collaboration with the Branding Manager.
- Optimize posts for reach, engagement, and relevance across platforms.
Digital Community Building
- Lay the foundation for Avenews’ digital community across platforms.
- Engage with followers by responding to comments, messages, and mentions.
- Spark conversations that build trust, interest, and loyalty.
- Identify opportunities to collaborate with micro-influencers or customer ambassadors.
Real-Time Engagement & Event Activation
- Provide real-time social coverage during field events, workshops, activations, expos, and conferences.
- Work closely with Field Officers and Customer-facing departments to capture live content and stories.
- Turn real-world moments into digital content that reflects the brand and the communities we serve.
Performance Tracking & Reporting
- Monitor social media performance, content engagement, and community growth.
- Identify top-performing content and areas for improvement.
- Provide regular insights and recommendations to the Branding Manager and the broader team.
Requirements
- 2–4 years of experience in social media management, content creation, or digital marketing.
- Proven experience with short-form video creation (TikTok, Instagram Reels, or YouTube Shorts).
- Strong video editing and mobile content capture skills.
- Understanding of the Kenyan social media landscape and content trends.
- Prior experience managing brand social accounts (fintech, agriculture, FMCG, or services preferred).
- Strong writing skills with the ability to adapt tone per platform.
- Willingness to travel for field-based content creation.
- BA/BSc/HND qualification.
How to Apply
Interested and qualified? Go to Avenews on www.avenews-gt.com to apply.
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