Marketing and CommunicationsFull-TimeJunior-level(1-2 yrs)
Job Description
Role Purpose
The Social Media Associate will plan, create, and manage Tap2Eat’s social media presence across the country where the program operates. Reporting to the Social & Digital manager, this role specializes in building and nurturing local communities by engaging parents, students, public school administration, teachers, community leaders, and any other audience relevant to the Tap2Eat brand. The associate will simplify Tap2Eat’s message into clear, parent-friendly language, and share timely content that builds trust, showcases program successes, and drives adoption at the local level.
Key Responsibilities
Social Media Content Creation & Publishing
Develop, adapt, and publish content for Tap2Eat’s social media channels (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok as relevant) in line with brand guidelines and the content calendar.
Draft captions, basic copy, and simple visual assets (e.g., reels, stories, social tiles, short videos) using approved templates and tools.
Support localization of content for school communities, parents, and other key audiences.
Community Management & Engagement
Monitor Tap2Eat’s social channels daily, responding to comments, DMs, and mentions in a timely, brand-appropriate manner.
Flag sensitive issues, complaints, or reputational risks to the Brand Manager and relevant teams.
Proactively engage with partners, influencers, and community pages to build positive visibility and conversation around Tap2Eat.
Campaign Support (Organic & Paid)
Support the Brand Manager in implementing social media campaigns, including back-to-school, launches, product updates, and impact storytelling.
Assist in setting up and monitoring boosted posts and basic paid social campaigns, working closely with the Brand Manager and/or agencies.
Coordinate posting schedules around key events, school activities, and partnerships.
Influencer & Partner Content Support
Help identify micro-influencers, parent champions, and school ambassadors that align with Tap2Eat’s values and audiences.