At Stratostaff we design, implement and manage workforce solutions for large, specialized or routine staff complements giving you the opportunity to focus on your core business.
Role Overview
The Shop Business Executive is responsible for driving retail operations and non-fuel income growth. This role focuses on developing shop layouts, leading modernization programs, and expanding categories through strategic retail partnerships to optimize space productivity and sales margins.
Key Responsibilities
- Develop layouts for new shops and identify stations that could support retail operations.
- Lead shop modernization programs including layout optimization, planograms, and space productivity.
- Drive non-fuel income growth through category expansion, food-to-go concepts, and strategic retail partnerships.
- Identify and implement initiatives to increase basket size, footfall conversion, and gross margin performance.
- Develop assortment strategies based on consumer insights and local demographics.
- Support supplier negotiations, rebate agreements, joint business planning, and promotional calendars to ensure timely and effective execution across the network.
- Monitor pricing competitiveness versus modern trade and informal retail.
- Provide training and guidance on merchandising, stock management, and retail execution standards.
- Regularly visit service stations to ensure operational compliance and support retail initiatives.
- Ensure alignment with HSSE and company governance requirements.
Qualifications and Experience
- A Bachelor’s degree in Business, Commerce, Marketing, Supply Chain, or related discipline.
- Minimum 3 years’ experience in Supermarket retail management, OR FMCG category management/trade marketing, OR Multi-site retail operations.
- Experience in petroleum retail or forecourt convenience operations is an added advantage.
- Proven track record of driving sales growth and margin improvement across multiple outlets.
