Senior Graphic Designer - Brand and Identity

Responsibilities and Accountabilities

• Brand Identity: Maintain and evolve brand guidelines across all brands under the company portfolio.
• Consistency: Ensure consistency in visual identity across retail, digital, print, and corporate materials.
• Campaign Execution: Design and execute campaign visuals including Above The Line (ATL), Below The Line (BTL), digital, and in-store materials.
• Creative Asset Production: Translate marketing briefs into compelling, high-quality creative assets.
• Visual Development: Develop key visuals and adapt them across multiple formats.
• Retail Support: Design in-store Point of Sale (POS) materials, window displays, promotional assets, and dealer materials.
• Visual Merchandising: Support visual merchandising initiatives with strong design direction.
• Corporate Communications: Develop presentations, reports, and corporate communication materials.
• Quality Assurance: Ensure all internal and external communications are visually aligned with brand standards.
• General Support: Any other duties assigned by the supervisor.

Requirements and Experience

• Education: Degree in BA/BSc/HND in a relevant field.
• Experience: 4 - 6 years of experience in graphic design.
• Portfolio: A strong portfolio demonstrating brand identity work and campaign execution.
• Software Proficiency: Advanced proficiency in Adobe Creative Suite (specifically Illustrator, Photoshop, and InDesign).
• Environment: Experience working across retail and digital environments.
• Technical Skills: Strong understanding of layout, typography, and visual systems.
• Soft Skills: Ability to manage multiple projects in a fast-paced environment and a high level of initiative.

Key Skills

• Strong brand thinking
• High attention to detail
• Creative problem-solving
• Ability to interpret and challenge briefs constructively
• Strong communication and collaboration skills

How to Apply

Interested and qualified candidates should forward their CV to: careers@hotpoint.co.ke using the position title as the subject of the email.