Senior Brand Manager - Spirits

Role Dimensions

Financial Accountability:

• Deliver volume, revenue, and profitability targets.
• Monitor market share and competitor activity and relevant marketing investment spend.

Role Responsibilities

• Strategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at East African Breweries Ltd.
• Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape.
• Execution & Performance Ownership: Ensure excellence in campaign execution, track performance against key performance indicators, and take accountability for results through data-driven decision-making and continuous optimization.

Marketing Business Plan (MBP) Management

• Develop and lead the annual MBP aligned to business objectives.
• Define brand growth targets (volume, revenue, market share).
• Identify key consumer segments and growth opportunities.
• Manage and optimize A&P (Advertising & Promotion) budgets.
• Track, analyze, and report MBP performance against critical metrics.
• Adjust strategies based on in-market performance and insights.

Brand Strategy & Development

• Define and maintain brand positioning and identity.
• Build long-term brand equity and differentiation.
• Lead innovation pipeline (new products, packaging, variants).
• Ensure consistency across all consumer touchpoints.

Campaign Planning & Execution

• Develop and implement coordinated marketing campaigns (ATL, BTL, Digital).
• Lead creative development with agencies.
• Drive consumer engagement through activations and experiences.
• Ensure excellence in execution across channels.

Stakeholder & Cross-Functional Management

• Collaborate with Sales (trade execution), Finance (budget control & return on investment tracking), Supply Chain (product availability), and External agencies (creative, media, digital).
• Ensure alignment on brand priorities and execution plans.

Qualifications and Experience

• Bachelor’s degree or equivalent experience in Marketing, Business, or related field.
• 6–10 years’ experience in FMCG/consumer marketing.
• Proven experience in brand management and campaign execution.
• Experience running budgets and delivering business results.

Required Skills

• Critical thinking and planning.
• Financial competence and budget management.
• Strong analytical and data interpretation skills.
• Consumer insight development.
• Project and collaborator management.
• Creativity and innovation mentality.

How to Apply

Interested and qualified candidates should apply online via the Diageo recruitment portal on Workday: Apply here.