Sales Representative – Animal Feeds

The Sales Representative for Animal Feeds is responsible for driving sales and achieving targets within the assigned region, specifically Machakos. This role focuses on managing the sales process across distributors and directly to end-users (secondary sales), ensuring market presence and product availability.

Key Responsibilities

• Drive primary sales by managing distributor orders, stock planning, and order execution.
• Drive secondary sales through effective coverage of retailers, farmers, agro-vets, and key accounts.
• Develop and maintain strong relationships with distributors and key customers within the region.
• Ensure achievement of monthly and annual sales targets.
• Execute trade activities, promotions, and market activations within assigned territory.
• Monitor competitor activities, pricing, and market trends.
• Prepare daily sales reports, route plans, and market intelligence updates.
• Ensure effective product availability, visibility, and distribution.

Candidate Requirements and Qualifications

This position requires a committed professional with relevant experience in field sales, particularly within the agricultural sector.

• Education: Diploma or Bachelor’s Degree in Sales

• Experience: 2–4 years’ experience in field sales, preferably within animal feeds, FMCG, or agricultural inputs.

• Sales Proficiency: Proven experience handling both primary and secondary sales.

• Core Skills: Strong negotiation, relationship management, and territory management skills.

• Mobility: Willingness to work extensively in the field within the assigned region.

• Advantage: Valid motorcycle license is an added advantage.