This role is for a Sales Representative specializing in animal feeds, based in Thika. The primary objective is to drive both primary (distributor) and secondary (retailer/farmer) sales targets within the assigned territory by managing relationships, engaging with key customers, and executing market activities.
Key Responsibilities
- Drive primary sales by managing distributor orders, stock planning, and order execution.
- Drive secondary sales through effective coverage of retailers, farmers, agro-vets, and key accounts.
- Develop and maintain strong relationships with distributors and key customers within the region.
- Ensure achievement of monthly and annual sales targets.
- Execute trade activities, promotions, and market activations within assigned territory.
- Monitor competitor activities, pricing, and market trends.
- Prepare daily sales reports, route plans, and market intelligence updates.
- Ensure effective product availability, visibility, and distribution.
Candidate Requirements
Qualifications and Experience
- Diploma or Bachelor’s Degree in Sales & Marketing, Business Administration, Agriculture, or related field.
- 2–4 years’ experience in field sales, preferably within animal feeds, FMCG (Fast-Moving Consumer Goods), or agricultural inputs.
- Proven experience handling both primary and secondary sales.
Skills and Attributes
- Strong negotiation, relationship management, and territory management skills.
- Willingness to work extensively in the field within the assigned region.
- Valid motorcycle license is an added advantage.
