The role of the Sales Representative for Animal Feeds in Kisii is centered on driving both primary and secondary sales within the assigned territory. The representative is expected to manage distribution channels, ensure product availability, and build strong relationships with customers, retailers, and agro-vets to ensure the achievement of sales targets.
Key Responsibilities
- Drive primary sales by managing distributor orders, stock planning, and order execution.
- Drive secondary sales through effective coverage of retailers, farmers, agro-vets, and key accounts.
- Develop and maintain strong relationships with distributors and key customers within the region.
- Ensure achievement of monthly and annual sales targets.
- Execute trade activities, promotions, and market activations within assigned territory.
- Monitor competitor activities, pricing, and market trends.
- Prepare daily sales reports, route plans, and market intelligence updates.
- Ensure effective product availability, visibility, and distribution.
Candidate Requirements
Education and Experience:
- Diploma or Bachelor’s Degree in Sales & Marketing, Business Administration, Agriculture, or a related field.
- 2–4 years’ experience in field sales, preferably within animal feeds, FMCG, or agricultural inputs.
- Proven experience handling both primary and secondary sales.
Skills and Attributes:
- Strong negotiation, relationship management, and territory management skills.
- Willingness to work extensively in the field within the assigned region.
- Valid motorcycle license is an added advantage.
