Avenews provides fast and reliable financing solutions for Kenyan agribusinesses poised for growth, serving as a trusted partner to fuel expansion. The Sales Relationship Officer will be responsible for growing a high-quality Avenews loan book through the acquisition of new agri-supply chain clients, onboarding, and relationship management, while driving uptake of Avenews’ premium financing solutions—ASF Express, Agri Supplier Financing (ASF), and Agri Business Financing (ABF). The role combines frontline sales execution with strong relationship management, ensuring clients are acquired, activated, retained, and continuously utilizing financing solutions.
Key Responsibilities
Customer Acquisition – Agri Supply Chain
Identify, prospect, and onboard new clients across the Agri-supply chain within key value chains: Inputs, Dairy, Poultry, Livestock, and Horticulture.
Target and engage input suppliers, aggregators, processors, distributors, and traders.
Build and maintain a strong pipeline of qualified agribusiness clients.
Convert prospects into active, financing-ready customers.
Relationship Management & Customer Experience
Build and maintain strong, trust-based client relationships.
Act as the primary point of contact for assigned customers.
Ensure seamless onboarding and financing experience.
Drive customer satisfaction, retention, and repeat usage.
Product Sales & Advisory
Promote ASF Express, Agri Supplier Financing (ASF), and Agri Business Financing (ABF).
Educate clients on invoice financing and cash flow optimization.
Provide consultative, needs-based selling.
Loan Book Growth & Portfolio Quality
Drive growth of a healthy and high-performing loan portfolio.
Ensure high-quality, complete applications.
Monitor client performance and encourage responsible borrowing.
Support portfolio quality through proactive follow-up.
Partnership & Dealer Channel Activation
Commercialize partnerships and generate business through partner ecosystems.
Build strong partner relationships to drive deal flow.
Application Processing & Deal Follow-Through
Guide clients in preparing documentation (KYC, business records, invoices).
Ensure applications are complete and compliant.
Follow through application to disbursement.
Escalate bottlenecks and delays.
Loan Activation & Repeat Utilization
Drive activation of approved clients into funded facilities.
Encourage repeat financing and utilization.
Pipeline Management & Reporting
Maintain accurate CRM pipeline.
Track conversions from lead to disbursement.
Provide regular performance reports.
Key Performance Indicators (KPIs)
Number of new agri-supply chain clients acquired.
Loan book growth (value and volume).
Portfolio quality (repayment performance).
Applications submitted and approved.
Disbursement volumes (new and repeat).
Customer activation and repeat utilization rates.
Conversion rates across sales funnel.
Partner-driven business volumes.
Qualifications & Experience
Diploma or Bachelor’s Degree in Business, Finance, Agribusiness, Marketing or related field.
1–3 years’ experience in field sales (financial services, agribusiness, FMCG or distribution preferred).
Key Skills & Competencies
Strong communication, negotiation, and interpersonal skills.
Relationship building and customer focus.
Sales drive and closing ability.
Understanding of business cash flows.
Attention to detail.
CRM and digital tool proficiency.
How to Apply
Interested and qualified candidates should apply online by visiting the following link: Apply via Avenews Forms.
How to Apply
Interested and qualified candidates should apply online by visiting the following link: Apply Now. This link leads to the application form hosted on forms.avenews-gt.com.
